Scripts/SaaS

HR Software Cold Calling Script

Proven HR software cold calling script with objection handlers. Book more demos with HR decision-makers using this word-for-word guide.

Conversion Rate

Avg Duration

5-7 minutes

Dials/Appt

25-35 dials

Best Time

Tuesday-Thursday, 10am-12pm

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help HR teams eliminate manual processes and reduce admin time by 60%. Do you have a quick moment to see if this might help your team?

2Discovery & Pitch

Great. Most HR managers I talk to are drowning in paperwork—onboarding, time tracking, benefits administration, compliance documentation.

[LISTEN for their biggest pain point]

That's exactly what we hear. Our platform automates {{pain_point}} so your team can focus on strategic initiatives instead of data entry.

We've helped companies like {{similar_company}} cut their HR admin time in half while improving employee satisfaction scores.

[PAUSE]

I'd love to show you a quick 20-minute demo tailored to your specific challenges. Would {{day}} or {{day2}} work better for a brief call?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's great that you're already investing in HR technology. Many of our clients came from legacy systems that weren't keeping up with their growth. What made you start looking at alternatives, or is everything working well?

4Closing Options

Let's schedule a 20-minute demo where I can show you exactly how we'd solve {{pain_point}}. Does Tuesday or Thursday work better?

I can send you a personalized ROI calculator based on your team size. What's the best email to send that to?

Would it make sense to loop in your operations lead for a quick overview call?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help HR teams automate manual processes and reduce admin time by 60%. I'd love to show you how companies like yours are saving 15+ hours per week. My number is {{phone_number}}. Again, that's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name

{{your_name}}Your name

{{company_name}}Your company name

{{pain_point}}Specific HR challenge mentioned

{{similar_company}}Similar company case study

{{phone_number}}Your callback number

Perfect For

HR software vendors
HRIS platforms
HR tech startups
Workforce management solutions
Employee engagement platforms

Not Ideal For

Very large enterprise sales (different approach needed)
Companies without dedicated HR
Highly regulated industries requiring specialized compliance

Pro Tips

Lead with time savings—HR teams are always overworked

Ask about their current tech stack to position integration benefits

Mention compliance and audit trail early for regulated industries

Reference employee self-service to show reduced ticket volume

Common Mistakes

Focusing too much on features instead of outcomes

Not asking about current pain before pitching

Ignoring the IT approval process in your sales cycle

Underestimating implementation concerns

Practice Exercises

Practice presenting ROI in terms of hours saved

Role-play the 'we already have a system' objection

Rehearse handling IT security questions

Practice transitioning from pain discovery to demo booking

Tone & Delivery

Consultative and empathetic. HR professionals are often undervalued and overworked. Show that you understand their challenges and want to make their lives easier, not add another system to manage.