Moving Company Cold Calling Script
Word-for-word moving company cold calling script for booking estimates. Includes objection handlers for residential and commercial moves.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a professional moving company serving {{service_area}}.
I'm calling because I understand you might be planning a move. Is that right?2Discovery & Pitch
Great! Congratulations on the upcoming move. Let me ask you a few questions so I can give you an accurate quote.
First, where are you moving from and to?
[LISTEN - Note origin and destination]
And what's your target moving date?
[LISTEN - Note date and flexibility]
Tell me about your current place—is it a house, apartment, or condo? How many bedrooms?
[LISTEN - Assess scope of move]
Do you have any large or specialty items like a piano, pool table, or heavy furniture?
[LISTEN]
Based on what you're telling me, this sounds like a {{move_type}} move. Here's how we work:
We offer {{service_level}} service, which includes {{what_it_includes}}. We're licensed, insured, and we don't charge hidden fees—the price I quote is the price you pay.
I'd like to schedule a quick {{estimate_type}} to give you an accurate quote. Would {{day}} at {{time}} work, or is {{alternate_day}} better?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
You should—comparing quotes is smart. Here's what sets us apart: we provide guaranteed pricing with no hidden fees, we're fully insured, and we show up on time. Can I add our quote to your comparison?
4Closing Options
Would {{day}} at {{time}} work for a free estimate?
I can do a quick video estimate right now if you're available. It only takes 10 minutes.
Let me put you on our calendar before we fill up. How's {{day}}?
I'll send you a quote after we do a quick walkthrough. Does {{day}} work?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
I'm calling because I understand you might be planning a move, and I wanted to offer you a free, no-obligation quote.
We're a licensed and insured moving company with great reviews, and we guarantee our pricing with no hidden fees.
Call me back at {{your_phone}} and I'll get you taken care of. Again, {{your_phone}}. Looking forward to helping with your move!Variables to Customize
{{prospect_name}}Customer's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{move_type}}Type of move (local, long-distance){{service_level}}Service level offered{{estimate_type}}In-home or video estimate{{estimate_duration}}How long estimate takes{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Moving companies seeking residential customers
- Long-distance moving specialists
- Commercial moving companies
- White-glove moving services
- Storage and moving combinations
Not Ideal For
- Companies without proper licensing
- Movers without insurance coverage
- Operations with poor reviews
- Companies that can't guarantee pricing
Pro Tips
Offer video estimates for faster conversion
Emphasize guaranteed pricing—it's a huge differentiator
Have reviews and credentials ready to share
Book estimates quickly—moving customers shop fast
Follow up within 24 hours with written quotes
Offer flexible scheduling including weekends
Common Mistakes
Not asking about specialty items upfront
Giving inaccurate phone estimates
Not emphasizing insurance and licensing
Failing to follow up on quotes
Being inflexible on estimate timing
Practice Exercises
Practice the needs discovery questions
Role-play the 'horror stories' objection
Rehearse explaining your insurance coverage
Practice transitioning to booking the estimate
Tone & Delivery
Professional and reassuring. Moving is stressful—be the calm, reliable presence they need. Emphasize your professionalism and trustworthiness. Don't be pushy—they have enough stress already.
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