Scripts/Home Services

Moving Company Cold Calling Script

Word-for-word moving company cold calling script for booking estimates. Includes objection handlers for residential and commercial moves.

Conversion Rate
14%
Avg Duration
4-6 minutes
Dials/Appt
7-9 dials
Best Time
Monday-Saturday, 9am-12pm or 5pm-8pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a professional moving company serving {{service_area}}.

I'm calling because I understand you might be planning a move. Is that right?

2Discovery & Pitch

Great! Congratulations on the upcoming move. Let me ask you a few questions so I can give you an accurate quote.

First, where are you moving from and to?

[LISTEN - Note origin and destination]

And what's your target moving date?

[LISTEN - Note date and flexibility]

Tell me about your current place—is it a house, apartment, or condo? How many bedrooms?

[LISTEN - Assess scope of move]

Do you have any large or specialty items like a piano, pool table, or heavy furniture?

[LISTEN]

Based on what you're telling me, this sounds like a {{move_type}} move. Here's how we work:

We offer {{service_level}} service, which includes {{what_it_includes}}. We're licensed, insured, and we don't charge hidden fees—the price I quote is the price you pay.

I'd like to schedule a quick {{estimate_type}} to give you an accurate quote. Would {{day}} at {{time}} work, or is {{alternate_day}} better?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

You should—comparing quotes is smart. Here's what sets us apart: we provide guaranteed pricing with no hidden fees, we're fully insured, and we show up on time. Can I add our quote to your comparison?

4Closing Options

Would {{day}} at {{time}} work for a free estimate?

I can do a quick video estimate right now if you're available. It only takes 10 minutes.

Let me put you on our calendar before we fill up. How's {{day}}?

I'll send you a quote after we do a quick walkthrough. Does {{day}} work?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

I'm calling because I understand you might be planning a move, and I wanted to offer you a free, no-obligation quote.

We're a licensed and insured moving company with great reviews, and we guarantee our pricing with no hidden fees.

Call me back at {{your_phone}} and I'll get you taken care of. Again, {{your_phone}}. Looking forward to helping with your move!

Variables to Customize

{{prospect_name}}Customer's name
{{your_name}}Your name
{{company_name}}Your company name
{{service_area}}Your service area
{{move_type}}Type of move (local, long-distance)
{{service_level}}Service level offered
{{estimate_type}}In-home or video estimate
{{estimate_duration}}How long estimate takes
{{day}}Suggested day
{{time}}Suggested time
{{alternate_day}}Backup day
{{your_phone}}Your phone number

Perfect For

  • Moving companies seeking residential customers
  • Long-distance moving specialists
  • Commercial moving companies
  • White-glove moving services
  • Storage and moving combinations

Not Ideal For

  • Companies without proper licensing
  • Movers without insurance coverage
  • Operations with poor reviews
  • Companies that can't guarantee pricing

Pro Tips

Offer video estimates for faster conversion

Emphasize guaranteed pricing—it's a huge differentiator

Have reviews and credentials ready to share

Book estimates quickly—moving customers shop fast

Follow up within 24 hours with written quotes

Offer flexible scheduling including weekends

Common Mistakes

Not asking about specialty items upfront

Giving inaccurate phone estimates

Not emphasizing insurance and licensing

Failing to follow up on quotes

Being inflexible on estimate timing

Practice Exercises

1

Practice the needs discovery questions

2

Role-play the 'horror stories' objection

3

Rehearse explaining your insurance coverage

4

Practice transitioning to booking the estimate

Tone & Delivery

Professional and reassuring. Moving is stressful—be the calm, reliable presence they need. Emphasize your professionalism and trustworthiness. Don't be pushy—they have enough stress already.

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