Merchant Services Cold Calling Script

"Hi, is this {{firstName}}? Great! This is {{yourName}} with {{yourCompany}}. I help business owners in {{city}} reduce their credit card processing fees - typically saving them 20-40% on their monthly processing costs. Do you have a quick minute?"

[If yes, continue. If busy:]
"I totally understand you're busy. Real quick - are you the person who handles your payment processing decisions? Great. When would be a better time for a 5-minute call to see if I can save you some money?"

[Alternative for Restaurants/Retail:]
"Hi {{firstName}}, this is {{yourName}} with {{yourCompany}}. I noticed your business is on {{streetName}} - I've been working with several other {{businessType}} in the area to lower their credit card processing fees. Got a quick minute?"

[QUICK DISCOVERY]
"Before I take any more of your time, let me ask you a couple of quick questions..."

"Who do you currently process credit cards with?"
"Do you know roughly what you're paying in processing fees each month?"
"When was the last time you had someone review your statement to make sure you're getting the best rates?"

[VALUE PROPOSITION]
"The reason I'm calling is that most business owners are overpaying for credit card processing without even realizing it. Processors bury fees in complicated statements, and rates creep up over time."

"What we do is provide a free statement analysis. I'll look at exactly what you're paying, compare it to what you should be paying, and show you the difference. If I can save you money, great. If not, at least you'll know you're already in good shape."

[BUILD INTEREST]
"For example, I just worked with a {{similarBusiness}} down the street. They were paying {{currentRate}}% plus hidden fees. We got them down to {{newRate}}% effective rate - that's {{monthlySavings}} a month back in their pocket. That's {{annualSavings}} a year they were just throwing away."

"And we didn't change anything about how they accept payments - same terminal, same process. Just better rates."

[QUALIFICATION]
"To see if this makes sense, can you tell me roughly what you process in card sales each month?"
"Do you mostly see Visa/Mastercard, or a lot of Amex and rewards cards?"
"Are you currently in a contract with your processor?"

[ADDRESS CONTRACTS]
"Even if you're in a contract, it's worth getting an analysis. Most contracts have exit clauses, and sometimes the savings are big enough to offset any cancellation fees. Plus, you'll know exactly what to negotiate when your contract is up."

"Hi {{firstName}}, this is {{yourName}} with {{yourCompany}}. I help business owners in {{city}} reduce their credit card processing fees - most of my clients save 20-40% on their monthly costs.

I'd love to do a free statement analysis to see if I can save you money too. My number is {{yourPhone}}. Again, that's {{yourName}} at {{yourPhone}}. I'll also shoot you a quick email. Talk soon!"