Managed Services Provider (MSP) Cold Calling Script

"Hi {{prospectName}}, this is {{yourName}} with {{companyName}}. I'm calling because we specialize in fully managed IT services for {{industryOrSize}} businesses, and I wanted to see if it makes sense to talk. Quick question—do you currently have an IT partner managing your technology, or is that handled internally?"

**If they have internal IT or no IT support:**

"Got it. Here's what we typically see with businesses handling IT internally: the day-to-day stuff gets done, but strategic planning, security monitoring, and proactive maintenance often fall through the cracks. And when something major breaks at 2 AM, there's no one to call.

That's where we come in. We act as your complete IT department—24/7 monitoring, help desk support, security management, backups, and strategic planning. The businesses we work with typically see 40% fewer IT issues because we're catching problems before they become outages.

I'd love to schedule a quick 20-minute call to learn more about your setup and share how we've helped similar businesses. Would that be valuable?"

**If they have an existing MSP:**

"That's good—you understand the value of managed services. How long have you been with them, and how would you rate the experience? [Listen]

[If rating is low or they mention issues:] That's concerning. {{specificIssue}} is actually a common complaint we hear about some providers. What makes us different is {{differentiator}}. Would it make sense to have a conversation about what a better partnership could look like?

[If rating is high:] That's great—a good MSP relationship is hard to find. Just curious—when's the last time you benchmarked their pricing or got an outside security audit? Even happy clients often find opportunities. We offer a free IT assessment that takes 20 minutes. Worst case, you confirm you're in good hands. Best case, you find room for improvement. Interested?"

**If they say they're too small:**

"Actually, businesses your size are exactly who benefits most from managed services. Here's why: hiring a full-time IT person costs $70,000+ per year, plus benefits, plus training, plus coverage when they're sick or on vacation. For a fraction of that, you get an entire team—24/7 support, multiple specialists, and enterprise-level security. What would it mean for your business to never worry about IT again?"

**If they mention cost concerns early:**

"I hear you—budget matters. Here's the question to consider: what does an hour of downtime cost you? Lost productivity, frustrated employees, maybe lost customers? For most businesses, one major IT incident costs more than a full year of managed services. Our plans are designed to be predictable—one monthly fee, no surprises. Can I show you what that looks like for a business your size?"

"Hi {{prospectName}}, this is {{yourName}} with {{companyName}}. We provide fully managed IT services for {{industryOrSize}} businesses—24/7 support, security, backups, and strategic planning. I'm offering a free IT assessment that shows you where you might have gaps or vulnerabilities. Takes 20 minutes, no obligation. Call me back at {{yourPhone}} to schedule. Again, {{yourName}} at {{yourPhone}}. Talk soon."