Cybersecurity Services Cold Calling Script

"Hi {{prospectName}}, this is {{yourName}} with {{companyName}}. I'm calling because we help {{industryOrType}} businesses protect themselves from cyber threats—ransomware, phishing, data breaches. Quick question: do you have someone internally responsible for your cybersecurity, or is that managed by an outside partner?"

**If they handle it internally or don't have a plan:**

"Got it. Here's what we're seeing: {{recentThreat}} attacks have increased {{percentageIncrease}} in the past year, and {{industryOrType}} businesses are being specifically targeted. The challenge is that most internal IT teams are focused on keeping things running—they don't have the specialized tools or time to stay ahead of evolving threats.

We provide comprehensive cybersecurity services: 24/7 threat monitoring, employee security training, vulnerability assessments, and incident response. Most importantly, we give you a dedicated security expert who knows your business and watches for threats specific to your industry.

I'd love to schedule a 20-minute call to understand your current security posture and share how we've helped similar businesses. Would later this week or early next week work better?"

**If they have an existing security partner:**

"Good—you're taking it seriously. Quick question: when's the last time you had an independent security assessment? [Listen] The reason I ask is that security threats evolve constantly. What was secure a year ago might have vulnerabilities today. We offer a free security risk assessment—about 30 minutes—that shows you exactly where you stand. If your current partner has you covered, you'll have confirmation. If there are gaps, you'll know. Want to schedule one?"

**If they say they're too small to be a target:**

"Actually, that's exactly what makes you a target. {{smallBusinessStat}}. Hackers know smaller businesses have fewer defenses and are easier to compromise. And the impact is devastating—{{smallBusinessImpact}}. The good news is that effective security doesn't have to be expensive. We have solutions designed for businesses your size. Would you be open to a quick conversation about what that looks like?"

**If they mention compliance requirements:**

"Perfect—then you know how important security is. Which compliance frameworks are you dealing with? [Listen—HIPAA, PCI, SOC2, etc.] We specialize in helping businesses achieve and maintain {{complianceType}} compliance. Our security solutions are designed to meet those requirements while actually protecting your business, not just checking boxes. Would it make sense to discuss how we can help with your compliance needs?"

"Hi {{prospectName}}, this is {{yourName}} with {{companyName}}. I'm reaching out because we help {{industryOrType}} businesses protect themselves from ransomware, phishing, and data breaches. With cyber threats at an all-time high, I wanted to offer you a free security risk assessment—it takes 30 minutes and shows you exactly where you might be vulnerable. Call me back at {{yourPhone}} to schedule. That's {{yourName}} at {{yourPhone}}. Stay safe."