Legal Services Cold Calling Script

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{law_firm}}. I'm reaching out to {{target_audience}} in {{area}} because {{reason_for_call}}.

Do you have just a minute? I'm not trying to sell you anything—I just want to see if there's a way we can help.

Perfect. Let me ask—do you currently have legal counsel you work with, or do you handle legal matters as they come up?

[LISTEN]

[If no regular counsel:] That's common for {{target_audience}}. The challenge is that by the time you need a lawyer, you're often in crisis mode. We help {{target_audience}} get ahead of issues with {{service_offering}}. Would a brief consultation be valuable?

[If they have counsel:] That's good—having someone is important. We specialize specifically in {{specialty_area}}, which is different from general practice. A lot of our clients come to us for our specific expertise even when they have other legal relationships. Would it be worth a conversation about {{specialty_area}}?

Hi {{prospect_name}}, this is {{your_name}} with {{law_firm}}.

We specialize in helping {{target_audience}} with {{specialty_area}}, and I wanted to see if there's a way we can help.

Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!