Scripts/B2B Services

Courier Services Cold Calling Script

Word-for-word courier services cold calling script for B2B delivery companies. Includes objection handlers for winning new accounts.

Conversion Rate
8%
Avg Duration
4-6 minutes
Dials/Appt
12-15 dials
Best Time
Monday-Friday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a courier and delivery service specializing in {{specialty}}.

I'm reaching out because we work with a lot of {{industry}} businesses in {{service_area}}, and I wanted to see if you ever need same-day delivery services. Do you have a minute?

2Discovery & Pitch

Great! Let me ask—how are you currently handling your urgent deliveries? Do you use a courier service, or are you handling them in-house?

[LISTEN - Understand their current solution]

And how often do you need same-day or rush deliveries? Daily, weekly, or just occasionally?

[LISTEN]

What kind of items are you typically sending—documents, packages, medical specimens, or something else?

[LISTEN]

Got it. Here's why I'm calling: we specialize in {{specialty}}, and we offer {{differentiator}}.

A lot of {{industry}} businesses switch to us because {{key_benefit}}. We have {{coverage}} and our average delivery time is {{delivery_time}}.

Would you be open to trying us for your next urgent delivery? Or if you'd prefer, I can set up a quick meeting to walk you through our services and pricing.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I understand—most businesses do. But I'm curious: are you 100% satisfied with their reliability and response time? [Listen] What if I told you we could {{differentiator}}? Would it be worth comparing? We could do a trial run.

4Closing Options

Can I give you our number for your next urgent delivery?

Let me set you up with an account—it takes 2 minutes. No commitment.

Would you like me to send you our rate sheet?

Let's do a trial run. When's your next delivery need?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a courier service specializing in {{specialty}} for {{industry}} businesses in {{service_area}}.

I'm reaching out because we offer {{differentiator}}, and I thought we might be able to help with your urgent delivery needs.

Give me a call back at {{your_phone}} and I'll tell you more. Again, {{your_phone}}. Talk soon!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{company_name}}Your company name
{{service_area}}Your service area
{{specialty}}Your specialty (medical, legal, etc.)
{{industry}}Their industry
{{differentiator}}What makes you different
{{base_rate}}Base delivery rate
{{rush_rate}}Rush delivery rate
{{day}}Suggested meeting day
{{time}}Suggested meeting time
{{your_phone}}Your phone number

Perfect For

  • Courier services targeting B2B
  • Medical courier companies
  • Legal document delivery services
  • Pharmaceutical delivery
  • Same-day delivery startups

Not Ideal For

  • Standard shipping companies
  • E-commerce fulfillment centers
  • Companies without fast response capability

Pro Tips

Focus on industries with urgent delivery needs (medical, legal)

Emphasize reliability over price

Offer trial deliveries to build trust

Know your competitors' weaknesses

Build relationships with office managers and receptionists

Follow up after first delivery for feedback

Common Mistakes

Competing only on price

Not asking about specific delivery needs

Failing to differentiate from standard shipping

Not understanding industry-specific requirements

Practice Exercises

1

Practice explaining your coverage area

2

Role-play the 'we have a courier' objection

3

Rehearse industry-specific value propositions

4

Practice quick account setup conversations

Tone & Delivery

Professional and reliable. Businesses need to trust you with important deliveries. Project competence and dependability. Be responsive—that's what they're buying.

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