Car Dealership Cold Calling Script

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} from {{dealership_name}}. How are you today?

[Let them respond]

Great! I'm reaching out because I noticed {{reason_for_call}}. I'm not trying to pressure you into anything—I just wanted to see if I could help. Do you have a quick minute?

Perfect. So tell me a little about what you're looking for. Are you in the market for a new or pre-owned vehicle?

[LISTEN - Let them describe their needs]

That's great. What's most important to you in your next vehicle—is it reliability, fuel economy, space, or something else?

[LISTEN and take notes]

Based on what you're telling me, I think we might have exactly what you're looking for. We just got in a {{vehicle_mention}} that has {{key_feature_1}} and {{key_feature_2}}.

[If they mentioned a trade-in:] You mentioned you might be trading in your current vehicle. What are you driving now? [Listen] We've been getting great trade-in values on those lately. Have you looked into what it's worth?

Here's what I'd suggest—why don't you come in for a test drive? No obligation, no pressure. I just want you to see the vehicle and make sure it's the right fit. If it's not, I'll be the first to tell you.

Would {{day}} at {{time}} work for you, or is {{alternate_day}} better?

Hi {{prospect_name}}, this is {{your_name}} from {{dealership_name}}.

I'm reaching out because {{reason_for_call}}, and I wanted to help you find the right vehicle.

We have some great options right now, including {{vehicle_mention}} with {{current_incentive}}.

Give me a call back at {{your_phone}}—I'd love to help. Again, {{your_phone}}. Talk soon!