Appointment Setting Script
Appointment setting cold calling script for SDRs and lead gen teams.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} calling on behalf of {{client_company}}. I'm reaching out to {{prospect_title}}s in the {{industry}} space because {{reason_for_call}}.
Do you have just 60 seconds?2Discovery & Pitch
Perfect. I'll be quick.
{{client_company}} helps {{target_companies}} {{main_benefit}}. We've worked with companies like {{reference_companies}} and helped them achieve {{specific_result}}.
I'm not the expert on this—I just set appointments. But I'd love to connect you with {{expert_name}} who can show you exactly how this works and whether it makes sense for {{prospect_company}}.
Would you be open to a {{meeting_length}} conversation?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I understand. Can I ask—is it the timing, or is {{topic}} just not a priority right now? [Listen] Got it. If timing is the issue, when would be better to reconnect?
4Closing Options
Would {{day}} at {{time}} work, or is {{alternate_day}} better?
I have availability on {{day}} at {{time}} or {{alternate_time}}. Which works for you?
Let me send you a calendar invite. What's your email?
Great! I'll have {{expert_name}} reach out to you. What's the best number to reach you?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} calling on behalf of {{client_company}}.
We help {{target_companies}} {{main_benefit}}, and I wanted to see if it made sense to connect you with our team.
Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{client_company}}Company you represent{{prospect_company}}Their company{{prospect_title}}Their title{{industry}}Their industry{{reason_for_call}}Why you're calling{{target_companies}}Who you help{{main_benefit}}Main benefit{{reference_companies}}Reference companies{{specific_result}}Specific result{{expert_name}}Expert who takes the meeting{{meeting_length}}Meeting length{{topic}}Topic area{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{alternate_time}}Backup time{{your_phone}}Your phonePerfect For
- SDRs and appointment setters
- Outsourced lead gen teams
- Inside sales reps booking for AEs
Not Ideal For
- Complex sales requiring immediate expertise
- Products that need demos on first call
Pro Tips
Keep it short—you're booking, not selling
Use 'I'm not the expert' to reduce pressure
Always offer two time options
Common Mistakes
Trying to sell instead of book
Not having calendar availability ready
Practice Exercises
Time your pitch—keep it under 45 seconds
Practice offering time slots confidently
Tone & Delivery
Professional and efficient. You're respecting their time by being concise.
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