Business Brokerage Cold Calling Script

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a business brokerage firm specializing in {{specialty}}.

I'm reaching out because I work with business owners in your industry, and I wanted to see if you've ever thought about what your business might be worth. Do you have a minute?

Great! How long have you owned {{business_name}}?

[LISTEN - Build rapport and understand their journey]

Have you ever considered what you'd do when you're ready to exit—whether that's selling, transitioning to family, or something else?

[LISTEN - Gauge their exit planning]

What do you think your business is worth? Do you have a number in mind?

[LISTEN - Most owners undervalue or overvalue their businesses]

Here's why I called: we've helped many business owners in {{industry}} successfully sell their businesses. Our average sale is {{average_sale}}, and we typically achieve {{sale_outcome}}.

Many owners wait until they're burned out or forced to sell, and they leave money on the table. The best time to prepare for a sale is when you don't have to sell.

Would you be open to a confidential business valuation? It's free, and it would give you a clear picture of what your business is worth today and what you could do to maximize its value.

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a business brokerage specializing in {{specialty}}, and I wanted to see if you've ever considered what your business might be worth.

We offer confidential business valuations, and I'd love to share some market data about businesses like yours.

Call me back at {{your_phone}}. This is completely confidential. Again, {{your_phone}}. Talk soon!