TikTok Engagement Calculator
Calculate your TikTok engagement rate, virality score, and estimated Creator Fund earnings. Understand how your content performs and how to improve.
Shares are the strongest viral signal
Found in TikTok Analytics
Understanding TikTok Engagement & Earnings
TikTok engagement rate measures how viewers interact with your content. Unlike other platforms, TikTok's algorithm heavily favors content that keeps viewers watching, making watch time and shares especially important.
How TikTok Engagement Rate is Calculated
View-based formula: (Likes + Comments + Shares + Saves) / Views x 100
Follower-based formula: (Likes + Comments + Shares + Saves) / Followers x 100
View-based rates are more meaningful on TikTok since videos can go viral to non-followers via the For You Page.
TikTok Engagement Benchmarks
View Engagement Rate
- 10%+ = Viral content
- 5-10% = Excellent
- 3-5% = Good
- 1-3% = Average
Watch Through Rate
- 100%+ = Rewatched (best signal)
- 70-100% = Excellent retention
- 50-70% = Good retention
- Below 50% = Hook needs work
TikTok Creator Fund Earnings
The TikTok Creator Fund pays creators based on video views. Earnings vary based on:
- Views: Primary factor, typically $0.02-$0.04 per 1,000 views
- Region: US, UK, and EU creators earn more
- Engagement: Higher engagement may increase rates
- Niche: Finance and tech often pay more
Note: Many creators earn more from brand deals, which can pay $200-$20,000+ per video depending on follower count and niche.
Why Shares Matter Most on TikTok
- Algorithm signal: Shares indicate content worth spreading, triggering more FYP distribution.
- Viral potential: Shares bring content to new audiences beyond your followers.
- Saves: Show content has lasting value, also weighted heavily.
- Comments: Indicate controversial or engaging content.
How to Improve TikTok Engagement
- Hook viewers in the first 1-2 seconds
- Keep videos short (7-15 seconds for beginners)
- Use trending sounds and effects
- Post consistently (1-3 times daily)
- Reply to comments with video responses
- Create loopable content for rewatches
- Use text overlays to boost accessibility
- End with a CTA that encourages shares
Best Times to Post on TikTok
- Tuesday-Thursday: Generally highest engagement days
- 7am, 12pm, 7pm-9pm: Peak viewing times
- Check Analytics: Your audience may differ from averages
Want to Go Viral on TikTok?
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