SEO Audit Checklist

Check robots.txt doesn't block important pages. Verify XML sitemap exists and is submitted.

All pages should serve over HTTPS. Check for mixed content warnings.

LCP < 2.5s, INP < 200ms, CLS < 0.1. Test with PageSpeed Insights.

Site passes Google's Mobile-Friendly Test. Responsive design implemented.

Check for 404 errors, server errors, and blocked resources.

URLs are descriptive, lowercase, use hyphens. No excessive parameters.

Each page has a self-referencing canonical or points to preferred version.

No redirect chains or loops. 301s for permanent moves.

Proper language/region targeting for multilingual sites.

Schema markup for relevant content types. Validate with Rich Results Test.

50-60 characters, include primary keyword, compelling for clicks.

150-160 characters, include keywords, clear call-to-action.

Single H1 that includes primary keyword. Matches page topic.

H1 > H2 > H3. No skipping levels. Keywords in subheadings.

All meaningful images have descriptive alt text. 80-125 characters.

Relevant internal links with descriptive anchor text. No orphan pages.

Page content satisfies what users are searching for.

Primary keyword in title, H1, first 100 words, URL. Natural density 1-2%.

Content thoroughly covers the topic. Compare to top-ranking pages.

Link to relevant, trustworthy external sources where appropriate.