Meta Description Generator
Generate SEO-optimized meta descriptions that boost click-through rates. Our AI creates compelling descriptions that rank and convert.
Optimal Length: 150-160 characters
Google typically displays 155-160 characters of a meta description. Descriptions over 160 characters may be truncated in search results.
How to Write Meta Descriptions That Rank and Convert
Meta descriptions are HTML attributes that provide concise summaries of web pages. While not a direct ranking factor, compelling meta descriptions significantly impact click-through rates (CTR) from search results, which indirectly influences SEO performance.
Meta Description Best Practices
- Stay within 150-160 characters: Google typically truncates descriptions longer than 160 characters. Aim for 150-155 to ensure your full message displays.
- Include your primary keyword: Place your target keyword naturally within the description. Google bolds matching search terms, making your result more eye-catching.
- Write unique descriptions: Every page should have a unique meta description. Duplicate descriptions can confuse search engines and users.
- Include a call-to-action: Phrases like "Learn more," "Get started," or "Discover how" encourage clicks and set expectations.
- Match search intent: Your description should accurately reflect the page content and match what searchers are looking for.
- Use active voice: Active voice creates more compelling, action-oriented descriptions that drive engagement.
Meta Description Formula
[Primary Keyword] + [Value Proposition] + [Differentiator] + [CTA]
Example: "B2B lead generation services that deliver qualified meetings on your calendar. Pay-per-meeting pricing with zero risk. Get started today."
Common Meta Description Mistakes
- Too short: Descriptions under 100 characters waste valuable real estate in search results.
- Too long: Descriptions over 160 characters get truncated, potentially cutting off important information.
- Keyword stuffing: Cramming multiple keywords makes descriptions unreadable and can trigger spam filters.
- Missing CTA: Without a clear call-to-action, users may not feel compelled to click.
- Generic descriptions: Vague phrases like "best services" or "quality products" don't differentiate your page.
- Not matching content: Misleading descriptions lead to high bounce rates, hurting your SEO.
Character Count Guidelines by Page Type
| Page Type | Optimal Length | Focus |
|---|---|---|
| Homepage | 150-160 chars | Brand + Value proposition |
| Product Page | 150-155 chars | Features + Benefits + CTA |
| Blog Post | 140-155 chars | Topic + Key takeaway |
| Landing Page | 150-160 chars | Offer + Urgency + CTA |
| Service Page | 150-160 chars | Service + Benefit + Differentiator |
Why Meta Descriptions Matter for CTR
Studies show that pages with well-crafted meta descriptions can see CTR improvements of 5-10% compared to auto-generated snippets. While Google may sometimes override your meta description with content from the page, providing a strong default ensures consistency and control over your search appearance.
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