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Internal Link Suggester

Find internal linking opportunities by matching your content against your other pages. Build a stronger internal link structure for better SEO.

1Add Your Site Pages

Enter the pages from your website that you want to link to. Include keywords that each page targets.

2Paste Your Content

Paste the content of the page you want to add internal links to.

Internal Linking Strategy for SEO

Internal links connect pages within your website, helping search engines discover content and understand your site structure. A strong internal linking strategy distributes page authority and improves user experience.

Why Internal Links Matter

  • Crawlability: Help search engines discover and index your pages more effectively.
  • Page Authority: Distribute link equity (PageRank) throughout your site.
  • User Experience: Guide visitors to related content, increasing engagement.
  • Context: Anchor text tells search engines what the linked page is about.
  • Reduce Bounce Rate: Keep users on your site longer by offering relevant content.

Internal Linking Best Practices

  • Use descriptive anchor text: Avoid generic text like "click here." Use keywords that describe the target page.
  • Link to important pages: Your most valuable pages should receive the most internal links.
  • Keep it relevant: Only link when it provides value to the reader.
  • Update old content: Add links to new articles from relevant existing content.
  • Create content hubs: Group related content around pillar pages.
  • Don't overdo it: Too many links on a page can dilute their value and confuse readers.

Content Hub Structure

Pillar Page Strategy:

  • Create comprehensive "pillar" pages covering broad topics
  • Link from pillar pages to detailed "cluster" content
  • Link from cluster content back to pillar pages
  • Cross-link between related cluster pages

Common Internal Linking Mistakes

  • Orphan pages: Pages with no internal links pointing to them are hard to find.
  • Generic anchor text: "Click here" or "learn more" wastes SEO opportunity.
  • Broken links: Links to deleted or moved pages hurt user experience.
  • Too many links: Pages with excessive links can appear spammy.
  • Deep nesting: Important pages should be reachable within 3-4 clicks from the homepage.

How Many Internal Links Per Page?

There's no fixed rule, but quality matters more than quantity. A typical blog post might have 3-5 internal links, while a comprehensive guide might have 10-15. Focus on providing value to readers rather than hitting a specific number.

Need Help With Your Site Architecture?

Our team can audit your internal linking structure and create a strategy that boosts your SEO performance.

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