Remarketing Audience Builder
Plan your remarketing audience segments with pre-built templates for different business types. Create a full-funnel remarketing strategy with recommended bid adjustments.
Building Effective Remarketing Audiences
Remarketing (also called retargeting) lets you show ads to people who have previously visited your website. It's one of the most effective PPC strategies because you're targeting people already familiar with your brand.
Why Remarketing Works
Higher intent: Visitors have already shown interest by visiting your site.
Brand familiarity: Recognition increases trust and click-through rates.
Multiple touchpoints: Most buyers need 7+ touchpoints before converting.
Lower CPAs: Remarketing typically has 2-3x better conversion rates than prospecting.
Essential Audience Segments
All Visitors (30-90 days): Broad audience for general brand reinforcement.
Product/Service Page Viewers (7-30 days): High intent, showed interest in specific offerings.
Cart/Form Abandoners (1-7 days): Very high intent, close to conversion. Top priority.
Past Converters (30-365 days): Cross-sell, upsell, and retention opportunities.
Membership Duration Best Practices
Match your sales cycle: If purchases typically happen within 14 days, 30-day windows work well.
Create urgency windows: 3-7 day audiences for cart abandoners with time-sensitive offers.
Long-term nurture: 90-540 day audiences for high-consideration purchases.
Bid Adjustment Guidelines
| Audience Type | Typical Adjustment | Reasoning |
|---|---|---|
| All visitors | +10-25% | Broad, lower intent |
| Product viewers | +40-60% | Showed specific interest |
| Cart abandoners | +80-150% | Very high intent |
| Past customers | +30-50% | Proven buyers |
Remarketing Creative Tips
- Personalize by segment: Cart abandoners should see their items, not generic ads.
- Use sequential messaging: Start educational, become more promotional over time.
- Frequency cap carefully: 3-5 impressions per day, 15-20 per week maximum.
- Test incentives: Discounts, free shipping, and urgency for abandoners.
- Exclude converters: Don't show conversion ads to people who already converted.
Want Expert Remarketing Campaign Setup?
Our team builds sophisticated remarketing funnels that re-engage your visitors and drive them back to convert.
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