Negative Keyword Generator
Generate comprehensive negative keyword lists to filter out irrelevant traffic and save ad spend. Our AI identifies keywords that don't match your business intent.
Why Negative Keywords Are Essential for Google Ads Success
Negative keywords prevent your ads from showing for irrelevant searches, saving budget and improving campaign performance. Without them, you're likely paying for clicks that will never convert.
Benefits of Using Negative Keywords
Save budget: Stop paying for clicks from people who will never buy. Even small improvements in relevance can save thousands in ad spend.
Improve CTR: When your ads only show for relevant searches, your click-through rate naturally increases.
Better Quality Score: Higher CTR and relevance lead to better Quality Scores, which lower your cost-per-click.
Higher conversion rates: Traffic from relevant searches is more likely to convert, improving your ROI.
Common Negative Keyword Categories
Job-related terms: "jobs," "careers," "hiring," "salary," "employment" - unless you're recruiting.
Free seekers: "free," "cheap," "discount," "coupon" - if you don't offer free options or compete on price.
DIY/Educational: "how to," "tutorial," "guide," "template" - if you're selling services, not teaching.
Competitor names: Other brand names (unless you're running comparison campaigns).
Unrelated industries: Terms specific to industries you don't serve.
How to Find More Negative Keywords
- Search Terms Report: Review regularly to find actual searches triggering your ads. Add irrelevant ones as negatives.
- Keyword Planner: When researching keywords, note terms that are similar but not relevant.
- Competitor analysis: Identify searches your competitors target that aren't relevant to your business.
- Customer feedback: Listen to sales and support teams for common misconceptions about your product.
Negative Keyword Match Types
Negative broad match: Blocks your ad when all terms are in the search (in any order).
Negative phrase match: Blocks your ad when the exact phrase is in the search.
Negative exact match: Only blocks the exact search term, nothing else.
Negative Keyword Best Practices
- Start with broad negatives, then refine to phrase/exact if needed
- Create shared negative keyword lists for account-wide blocking
- Review and update negatives monthly based on search term reports
- Be careful not to over-block - test impact before adding broad negatives
- Use campaign-level negatives for campaign-specific exclusions
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