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Landing Page Quality Checker

Audit your PPC landing pages against 23 quality factors that impact Quality Score and conversion rates. Get actionable recommendations to improve performance.

Message Match

Does your headline match or closely reflect your ad headline?

critical

Visitors should immediately see the same message they clicked on. Mismatch = bounce.

Is your primary keyword visible above the fold?

critical

Include the keyword in headline or subheadline to reinforce relevance.

Does the offer/CTA match what was promised in the ad?

critical

If ad says 'Free Demo', the page should prominently offer a free demo.

Trust & Credibility

Are customer testimonials or reviews visible?

high

Real testimonials with names, photos, or company logos significantly boost conversions.

Do you display trust badges (security, awards, certifications)?

high

SSL badge, industry certifications, and recognizable client logos build trust.

Is contact information clearly visible (phone, email, address)?

medium

Visible contact info signals legitimacy and provides an alternative contact method.

Do you have a privacy policy link on the page?

medium

Required for Google Ads policy compliance and builds trust for form submissions.

Page Speed & UX

Does your page load in under 3 seconds?

critical

53% of mobile users abandon sites that take over 3 seconds to load.

Is the page fully mobile-responsive?

critical

Over 50% of searches are mobile. Test on multiple devices.

Is the main CTA visible above the fold (no scrolling)?

high

Users should immediately see what action to take without scrolling.

Is the page free of distracting elements (popups, sliders, auto-play)?

medium

Minimize distractions that pull attention from the main conversion action.

Value Proposition

Is your unique value proposition clearly stated in the headline?

critical

Visitors should understand what you offer and why it's valuable within 5 seconds.

Are key benefits listed (not just features)?

high

Focus on what the customer gets, not what the product does.

Is there a clear differentiator from competitors?

medium

Why should they choose you? Unique features, guarantees, or social proof.

Conversion Focus

Is there only ONE primary CTA on the page?

high

Multiple CTAs confuse visitors. Have one clear action you want them to take.

Is the CTA button visually prominent (contrasting color, large size)?

high

The CTA should be the most visually prominent element on the page.

Does the CTA use action-oriented text (not 'Submit')?

medium

Use specific verbs: 'Get My Free Quote', 'Start My Trial', 'Download Now'.

If using a form, is it as short as possible?

high

Each additional field reduces conversions. Only ask for what you need.

Is navigation removed or minimized?

medium

Removing navigation can increase conversions by keeping focus on the CTA.

Content Quality

Is the content scannable (bullet points, short paragraphs)?

medium

Most visitors scan, not read. Use bullets, headers, and bold text.

Are images relevant and high-quality?

medium

Use product images, screenshots, or relevant imagery. Avoid generic stock photos.

Is there a clear visual hierarchy?

medium

Eye should flow naturally: headline → value prop → benefits → CTA.

PPC Landing Page Optimization Guide

Your landing page is where conversions happen or don't. A well-optimized landing page can double or triple your conversion rate while improving Quality Score and reducing cost-per-click. This checker covers the factors that matter most.

Why Landing Page Quality Matters for PPC

Quality Score impact: Landing page experience is ~39% of your Quality Score, affecting CPC and ad position.

Conversion rates: Small improvements can have massive ROI impact. 1% to 2% conversion rate doubles your results.

Bounce rate: Mismatched or slow pages cause immediate bounces, wasting ad spend.

Policy compliance: Google requires certain elements (privacy policy, transparency) for ad approval.

The Most Critical Factors

Message match: The #1 reason for high bounce rates is disconnect between ad and landing page. If your ad promises "Free CRM Demo," the landing page headline should say exactly that.

Page speed: Every second of load time decreases conversions by ~7%. Aim for under 3 seconds on mobile.

Mobile experience: Over 50% of PPC clicks are mobile. A non-responsive page bleeds money.

Clear CTA: Visitors should know exactly what action to take within 5 seconds of landing.

Quick Wins for Better Performance

  • Remove navigation: Keeping visitors focused on one action can increase conversions 20-30%.
  • Add social proof: Testimonials, reviews, and logos can boost conversions 10-30%.
  • Shorten forms: Each field removed can increase conversions 5-10%.
  • Improve CTA copy: "Get My Free Quote" beats "Submit" by 30%+ typically.
  • Add trust badges: Security and certification badges can lift conversions 10-20%.

Testing Your Landing Pages

A/B test one element at a time: Headlines, CTAs, images, form length, social proof placement.

Wait for statistical significance: At least 100 conversions per variant before deciding.

Test big changes first: Different value propositions or page layouts before small tweaks.

Document everything: Track what you test and results for future reference.

Tools for Landing Page Analysis

  • Google PageSpeed Insights: Check load time and get specific optimization recommendations.
  • Mobile-Friendly Test: Verify your page works on mobile devices.
  • Hotjar/FullStory: See heatmaps and session recordings to understand user behavior.
  • Google Optimize: Free A/B testing tool that integrates with Google Ads.

Need Help Optimizing Your Landing Pages?

Our team audits and optimizes landing pages for maximum conversion rates. We handle everything from design to copy to testing.

Book Your Strategy Call