Landing Page Analyzer
Score your landing pages against 23 best practices covering CTA visibility, headline clarity, social proof, form length, mobile-friendliness, and page speed. Get actionable recommendations to boost conversions.
CTA Visibility
Primary CTA is visible above the fold
Users should see your main call-to-action immediately without scrolling.
CTA button uses contrasting color
Your button should stand out visually from the rest of the page.
CTA text is action-oriented (not 'Submit')
Use specific verbs like 'Get My Quote', 'Start Free Trial', 'Download Now'.
Only one primary CTA on the page
Multiple CTAs create confusion. Have one clear main action.
Headline Clarity
Headline is clear and benefit-focused
Visitors should understand your value prop within 5 seconds.
Headline includes primary keyword
Message match between ad and page improves Quality Score.
Subheadline explains the offer
Supporting copy should expand on the headline promise.
Social Proof
Customer testimonials are visible
Real testimonials with names and photos boost credibility.
Client logos or 'As seen in' badges displayed
Recognizable logos create instant trust.
Case studies or results stats shown
Concrete numbers and outcomes are highly persuasive.
Trust badges present (security, awards, certifications)
SSL badges, industry certifications, and awards build trust.
Form Length
Form has 5 or fewer fields
Each additional field reduces conversion rate by ~5-10%.
Only essential information is requested
Ask for what you need now, not everything you might want.
Form labels are clear and helpful
Users should instantly know what to enter in each field.
Mobile-Friendliness
Page is fully responsive on mobile
Over 50% of traffic is mobile. A broken mobile experience kills conversions.
Buttons/CTAs are easy to tap (min 44px)
Small tap targets frustrate mobile users and hurt conversions.
Text is readable without zooming
Body text should be at least 16px on mobile devices.
No horizontal scrolling required
Horizontal scroll is a major mobile UX red flag.
Page Speed
Page loads in under 3 seconds
53% of mobile users abandon sites that take over 3 seconds.
Images are optimized (WebP, lazy loading)
Large images are the #1 cause of slow page loads.
No heavy animations or videos auto-playing
Animations can slow rendering and distract from conversions.
Minimal third-party scripts
Each script adds load time. Only include what you need.
Landing Page Best Practices Explained
A high-converting landing page isn't about fancy design. It's about clarity, relevance, and removing friction. This analyzer checks the factors that have the biggest impact on conversion rates and Quality Score.
CTA Visibility: Make Action Obvious
Your call-to-action is the most important element on the page. Research shows:
- Above the fold CTAs convert 20-30% better than below-fold buttons
- Contrasting button colors can increase clicks by 21%
- Action-oriented text like "Get My Free Quote" outperforms generic "Submit" by 30%+
- Single CTA focus reduces choice paralysis and increases conversions
Headline Clarity: 5-Second Rule
Visitors decide whether to stay or leave within 5 seconds. Your headline must:
- Communicate your unique value proposition clearly
- Match the messaging from your ad (message match improves Quality Score)
- Focus on benefits, not features
- Include your primary keyword naturally
Social Proof: Build Trust Fast
92% of consumers read online reviews before making a purchase. Include:
- Testimonials: Real quotes with names, photos, and company names
- Client logos: Recognizable brands create instant credibility
- Results/stats: Concrete numbers ("Helped 10,000+ companies")
- Trust badges: Security seals, certifications, awards
Form Length: Less is More
Form optimization is one of the highest-ROI activities:
- Reducing fields from 11 to 4 can increase conversions by 120%
- Each additional field reduces conversion rate by 5-10%
- Phone number fields cause the biggest drop-off
- Multi-step forms can outperform long single-page forms
Mobile-Friendliness: Non-Negotiable
Over 50% of web traffic is mobile. Mobile issues include:
- Tap targets: Buttons should be at least 44x44 pixels
- Text size: Body text should be 16px minimum
- Layout: No horizontal scrolling or overlapping elements
- Forms: Use appropriate input types for mobile keyboards
Page Speed: Every Second Counts
Page speed directly impacts conversions and Quality Score:
- 1 second delay = 7% reduction in conversions
- 53% of mobile users abandon sites that take over 3 seconds
- Google considers page speed in Quality Score calculations
- Images are typically the biggest speed bottleneck
Score Interpretation
| Grade | Score | Meaning |
|---|---|---|
| A | 90-100 | Excellent - Minor optimizations only |
| B | 80-89 | Good - Some improvements will help |
| C | 70-79 | Average - Several areas need work |
| D | 60-69 | Below Average - Significant issues |
| F | 0-59 | Poor - Major overhaul needed |
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