Google Ads Description Generator
Generate high-converting Google Ads descriptions that stay within the 90-character limit. Our AI creates compelling descriptions optimized for click-through rates and Quality Score.
Writing High-Converting Google Ads Descriptions
Google Ads descriptions are your opportunity to expand on your headlines and convince searchers to click. With a maximum of 90 characters per description, every word counts. Well-crafted descriptions can significantly improve your click-through rate and Quality Score.
Description Character Limits
- Standard descriptions: Maximum 90 characters per description line.
- RSA requirements: Responsive Search Ads can have up to 4 descriptions.
- Display URL paths: 15 characters each for additional context.
Best Practices for Ad Descriptions
Include your keyword: Naturally incorporate your target keyword to improve relevance and Quality Score.
Highlight unique benefits: Focus on what makes your offer different from competitors.
Use social proof: Include statistics, awards, or customer counts to build credibility.
Create urgency: Phrases like "Limited Time" or "Today Only" can boost click-through rates.
End with a CTA: Tell users exactly what action to take: "Shop Now," "Get Your Quote," "Start Free Trial."
Description Formulas That Convert
Problem-Solution: Address a pain point, then present your solution.
Benefit-Feature-CTA: Lead with the benefit, support with a feature, close with action.
Social Proof + Offer: Combine credibility with your value proposition.
Common Mistakes to Avoid
- Exceeding the 90-character limit (descriptions get truncated)
- Using all caps or excessive punctuation
- Writing vague descriptions without specific benefits
- Forgetting to include a clear call-to-action
- Not aligning descriptions with landing page content
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