Display Ad Copy Generator
Generate compelling copy for Google Display Network responsive ads. Our AI creates headlines and descriptions optimized for awareness, consideration, and conversion goals.
Creating Effective Google Display Network Ads
Google Display Network (GDN) reaches over 90% of internet users worldwide across millions of websites, apps, and Google properties. Responsive display ads automatically adjust their size, appearance, and format to fit available ad spaces.
Responsive Display Ad Specifications
| Asset | Limit | Recommended |
|---|---|---|
| Short headline | 30 characters | 1-5 headlines |
| Long headline | 90 characters | 1 headline |
| Description | 90 characters | 1-5 descriptions |
| Business name | 25 characters | Required |
| Images | 15 images | 1200x628, 1200x1200 |
| Logo | 5 logos | 1200x1200 |
Display Ad Copy Best Practices
Focus on benefits, not features: Users on the display network are often not actively searching - lead with what's in it for them.
Create urgency when appropriate: Limited-time offers and scarcity can boost click-through rates.
Match your funnel stage: Awareness ads should educate, while remarketing ads can be more direct about offers.
Use clear CTAs: Tell users exactly what you want them to do - "Shop Now," "Learn More," "Get Started."
Writing for Different Campaign Goals
Brand Awareness: Focus on introducing your brand and value proposition. Emphasize what makes you unique.
Consideration: Highlight specific benefits and features. Include social proof like customer counts or ratings.
Conversion: Lead with offers, discounts, or free trials. Create urgency and make the CTA action-oriented.
Remarketing: Reference their previous interest. Offer incentives to complete their purchase or return to your site.
Display Ad Image Guidelines
- Landscape image: 1200x628 pixels (1.91:1 ratio) - most common format
- Square image: 1200x1200 pixels (1:1 ratio) - works well on mobile
- Logo: 1200x1200 pixels square, transparent background recommended
- File size: Maximum 5MB per image
- Avoid: Text overlays covering more than 20% of image, blurry images, collages
Optimizing Display Campaigns
- Upload multiple headlines and descriptions - Google will test combinations
- Use high-quality images that relate to your message
- Review performance by asset to identify top performers
- Test different messaging angles (emotional vs. rational, urgency vs. value)
- Align landing pages with ad messaging for better conversion rates
Want High-Converting Display Campaigns?
Our team creates and manages display campaigns that reach your target audience across the web with compelling creative and optimized targeting.
Book Your Strategy Call