Campaign Budget Calculator
Calculate your ideal Google Ads budget based on conversion goals, or forecast results from a set budget. Get channel allocation recommendations included.
Goal-Based Calculator
Enter your target number of conversions and we'll calculate the budget needed to achieve them.
Check Google Keyword Planner for estimates
Industry average: 2-5%
How to Set the Right Google Ads Budget
Setting the right PPC budget is crucial for campaign success. Too little and you won't get enough data to optimize; too much and you might overspend on inefficient campaigns. This calculator helps you find the right balance.
Goal-Based Budgeting
The most effective approach is to work backward from your business goals:
- Define your target: How many leads, sales, or sign-ups do you need per month?
- Research your metrics: What's the average CPC in your industry? What conversion rate is realistic?
- Calculate backwards: Conversions / Conv. Rate = Clicks needed. Clicks x CPC = Budget.
Budget Allocation Best Practices
60/20/20 Rule: A common split is 60% to search, 20% to display, and 20% to remarketing for a balanced approach.
Start conservative: Begin with a smaller budget, prove ROI, then scale up.
Account for learning: New campaigns need 2-4 weeks and ~$1,000-$2,000 minimum to gather enough data.
Plan for seasonality: Many businesses see 30-50% swings based on time of year.
Budget by Business Type
| Business Type | Suggested Min. Budget | Typical CPC Range |
|---|---|---|
| E-commerce | $2,000-5,000/mo | $0.50-$2.00 |
| B2B SaaS | $3,000-10,000/mo | $3.00-$15.00 |
| Local Services | $1,000-3,000/mo | $5.00-$50.00 |
| Legal/Finance | $5,000-20,000/mo | $20.00-$100.00+ |
Daily vs. Monthly Budgets
Google's daily budget: Google can spend up to 2x your daily budget on any given day, but won't exceed monthly (daily x 30.4).
Account for weekends: B2B typically sees lower weekend traffic; consider budget adjustments.
Monitor pacing: Check if campaigns are limited by budget - if so, either increase budget or improve targeting.
Signs Your Budget Needs Adjustment
- \"Limited by budget\" status: You're missing potential conversions; consider increasing budget.
- Impression share below 50%: You're not showing for many relevant searches.
- High CPA relative to value: May need to reduce spend or optimize campaigns first.
- Inconsistent daily spend: Budget might be too low for proper campaign learning.
Need Help Planning Your PPC Budget?
Our team helps you set realistic budgets and maximize every dollar spent on Google Ads. Get a custom budget recommendation based on your goals.
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