Ad Extensions Generator
Generate complete ad extension sets for Google Ads including sitelinks, callouts, structured snippets, and more. Extensions can increase CTR by 10-15%.
Complete Guide to Google Ads Extensions
Ad extensions expand your ads with additional information, giving people more reasons to choose your business. Extensions typically increase click-through rate by 10-15% and are free to add - you only pay for clicks.
Types of Ad Extensions
Sitelink Extensions
Link to specific pages on your website, showing up to 4 additional links below your main ad.
- Link text: Max 25 characters
- Description lines: Max 35 characters each (optional but recommended)
- Best for: Highlighting popular pages, products, or services
Callout Extensions
Short, non-clickable text snippets that highlight key features or benefits.
- Max length: 25 characters per callout
- Recommendations: 4-6 callouts per campaign
- Best for: Free shipping, 24/7 support, satisfaction guarantees
Structured Snippets
Predefined headers with lists of specific aspects of your products or services.
- Headers available: Amenities, Brands, Courses, Destinations, Featured hotels, Insurance coverage, Models, Neighborhoods, Service catalog, Shows, Styles, Types
- Values: 3-10 items per snippet, max 25 characters each
Call Extensions
Add a phone number to your ads, enabling click-to-call on mobile devices.
- Call tracking: Use Google forwarding numbers to track calls
- Scheduling: Only show during business hours
- Best for: Local businesses, service providers, B2B companies
Location Extensions
Show your business address, phone number, and a map marker.
- Requirement: Link to Google Business Profile
- Features: Directions link, store hours, distance from searcher
- Best for: Retail stores, restaurants, local service businesses
Extension Best Practices
- Use all relevant extensions: More extensions = more real estate = higher CTR
- Keep content unique: Don't repeat the same information across extensions
- Use specific text: "Free 2-Day Shipping" beats "Fast Shipping"
- Match ad messaging: Extensions should complement your headlines and descriptions
- Update regularly: Refresh extensions for seasonal promotions and new offers
- Test variations: Create multiple extensions to see which perform best
Extension Character Limits
| Extension | Component | Limit |
|---|---|---|
| Sitelink | Link text | 25 chars |
| Sitelink | Description | 35 chars x 2 |
| Callout | Text | 25 chars |
| Structured Snippet | Value | 25 chars |
Want Fully Optimized Google Ads Campaigns?
Our team sets up and optimizes all extensions to maximize your ad real estate and click-through rates.
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