Sales Cycle Analyzer
Analyze your sales cycle length and identify opportunities to accelerate deals. Compare won vs. lost deals and benchmark against industry.
Your Deals
Understanding and Optimizing Your Sales Cycle
Sales cycle length directly impacts revenue predictability and cash flow. Understanding your cycle helps with forecasting, resource planning, and identifying opportunities for acceleration.
What is Sales Cycle Length?
Sales cycle length is the average time from first contact with a prospect to closed deal. It's typically measured in days and varies significantly by industry, deal size, and sales motion.
Factors That Lengthen Sales Cycles
- Deal size: Larger deals require more approval steps and evaluation.
- Number of stakeholders: More decision-makers = more alignment needed.
- Product complexity: Technical products need longer evaluation periods.
- Budget cycles: Timing with fiscal year and budget availability.
- Competitive landscape: More options to evaluate extends timelines.
How to Shorten Your Sales Cycle
- Better qualification: Disqualify bad fits early to focus on ready buyers.
- Create urgency: Limited-time offers, business case for acting now.
- Multi-thread early: Engage multiple stakeholders from the start.
- Mutual action plans: Align on timeline and milestones with the buyer.
- Remove friction: Streamline demos, proposals, and contracts.
- Champion enablement: Arm your champion with internal selling materials.
Sales Cycle by Stage
Discovery to Demo
Typically 5-10 days. Speed here shows sales efficiency.
Demo to Proposal
5-15 days. Delays here indicate unclear value prop.
Proposal to Negotiation
10-30 days. Often waiting on internal approval.
Negotiation to Close
5-20 days. Legal and procurement delays common.
Want More Pipeline to Work?
A faster sales cycle means more revenue per quarter. We book qualified meetings so you can close deals faster.
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