Follow-Up Sequence Generator
Generate multi-touch follow-up email sequences that convert. Perfect for post-meeting nurture, ghosted prospects, or re-engagement campaigns.
Mastering Sales Follow-Up Sequences
80% of sales require 5+ follow-ups, yet 44% of salespeople give up after just one. A well-structured follow-up sequence is often the difference between closed deals and missed opportunities.
Follow-Up Sequence Best Practices
Vary Your Approach
Don't send the same "just checking in" email. Each touch should add new value.
Multi-Channel
Mix email, phone, LinkedIn, and other channels for higher response rates.
Strategic Timing
Space emails appropriately: 2-3 days early, then expand to weekly.
Always Add Value
Share insights, case studies, or relevant content - not just "bumping this up."
Optimal Follow-Up Timing
- Day 1: Same day follow-up after meeting (recap + next steps)
- Day 3: Value-add touch (relevant content or insight)
- Day 7: Check-in with new angle or social proof
- Day 14: Breakup or urgency email
- Day 30+: Nurture / long-term sequence
Types of Follow-Up Emails
- Value-add: Share a relevant article, case study, or insight
- Social proof: Reference a similar customer's success
- Question-based: Ask about their priorities or timeline
- Urgency: Time-limited offer or upcoming change
- Breakup: "Is this still a priority?" - often gets responses
Common Follow-Up Mistakes
- "Just checking in": Empty follow-ups with no value
- Too frequent: Daily emails feel desperate
- Too infrequent: Monthly touches lose momentum
- Same message: Repeating the same pitch doesn't work
- Giving up too early: Most give up before the deal is lost
Let Us Handle Your Follow-Up Sequences
Our team manages multi-touch campaigns that nurture prospects until they're ready to buy. Focus on closing while we keep your pipeline warm.
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