Competitive Battlecard Generator
Generate competitive battlecards with winning talk tracks, objection handlers, and strategic landmines to help your team win against specific competitors.
Building Effective Competitive Battlecards
Competitive battlecards are essential sales enablement tools that help reps win deals against specific competitors. The best battlecards are concise, actionable, and regularly updated with real competitive intelligence.
Key Elements of a Great Battlecard
Competitive Landmines
Criteria that favors you planted early in the buying process to steer evaluation.
Trap Questions
Questions that expose competitor weaknesses when the prospect asks them.
FUD Points
Fear, Uncertainty, Doubt - legitimate concerns to raise about competitors.
Win Stories
Real examples of customers who chose you over the competitor and why.
Competitive Selling Best Practices
- Never badmouth: Focus on your strengths, not their weaknesses directly.
- Set landmines early: Shape evaluation criteria before competitors engage.
- Use trap questions: Let the prospect discover competitor gaps themselves.
- Leverage social proof: Share stories of customers who switched from competitors.
- Know when you lose: Understand scenarios where the competitor is a better fit.
Keeping Battlecards Updated
- Review and update quarterly at minimum
- Collect competitive intel from lost deal debriefs
- Monitor competitor pricing and feature changes
- Track win/loss rates against each competitor
- Incorporate field feedback from sales team
Want More At-Bats Against Competitors?
Our team generates qualified opportunities with prospects actively evaluating solutions. More pipeline means more chances to win.
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