LinkedIn SSI Score Analyzer
Analyze your LinkedIn Social Selling Index (SSI) and get personalized recommendations to improve your score. Enter your scores from LinkedIn's SSI dashboard.
How to Find Your SSI Score
Visit linkedin.com/sales/ssi while logged into LinkedIn. Your SSI dashboard will show your total score and individual pillar scores. Enter those numbers below for a detailed analysis.
How well you've optimized your profile and shared valuable content
How effectively you're using LinkedIn's search and research tools
How actively you're engaging with content and sharing insights
How well you're growing and nurturing your network
Understanding the LinkedIn Social Selling Index (SSI)
The LinkedIn Social Selling Index (SSI) is a metric that measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships on LinkedIn. Scores range from 0 to 100.
The Four Pillars of SSI
1. Establish Your Professional Brand (0-25): Complete your profile, publish meaningful posts, and build a reputation as a thought leader in your industry.
2. Find the Right People (0-25): Use LinkedIn's search and research tools to identify and connect with prospects, decision-makers, and influencers.
3. Engage with Insights (0-25): Discover, share, and comment on content that matters to your network. Stay informed about industry trends.
4. Build Relationships (0-25): Strengthen your network by connecting with people, nurturing relationships, and building trust over time.
Why SSI Matters
- Sales performance: LinkedIn reports that sales reps with high SSI scores create 45% more opportunities than those with low scores
- Network growth: High SSI users are 51% more likely to hit quota
- Visibility: Higher SSI often correlates with better content reach and engagement
- Competitive benchmark: See how you rank against peers in your industry and network
SSI Score Benchmarks
- 80-100: Top performer - You're in the top 1% of LinkedIn users
- 70-79: Expert - Top 5% of users, excellent social selling habits
- 60-69: Proficient - Above average, room for optimization
- 50-59: Average - Typical LinkedIn user
- 40-49: Below average - Missing key social selling activities
- Below 40: Needs improvement - Significant opportunity for growth
How to Improve Each Pillar
Establish Brand: Complete your profile 100%, use a professional photo, write a compelling headline and summary, and post original content regularly.
Find People: Use advanced search, save leads, research before connecting, and leverage Sales Navigator if available.
Engage with Insights: Comment on others' posts, share relevant articles, follow industry hashtags, and spend time daily in your feed.
Build Relationships: Send personalized connection requests, follow up with new connections, make introductions, and provide value before asking.
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