LinkedIn Engagement Rate Calculator
Calculate your LinkedIn post engagement rate and see how you compare to industry benchmarks. Understand your content performance with detailed metrics.
Understanding LinkedIn Engagement Rates
LinkedIn engagement rate measures how actively your audience interacts with your content. It's one of the most important metrics for understanding content performance and audience resonance.
How Engagement Rate is Calculated
Basic formula: (Total Engagements / Followers) x 100
Impression-based formula: (Total Engagements / Impressions) x 100
Total Engagements: Likes + Comments + Shares + Saves
The follower-based rate shows your overall audience engagement, while the impression-based rate shows how engaging your content is to those who see it.
LinkedIn Engagement Benchmarks
- Below 1%: Below average - content may need improvement
- 1-2%: Average for most LinkedIn users
- 2-3%: Good - above average performance
- 3-5%: Very good - top 10% of creators
- 5%+: Excellent - top 1% of creators
Engagement Types Ranked by Value
- 1. Shares/Reposts: Highest value - extends reach to new audiences
- 2. Comments: High value - signals meaningful engagement, boosts algorithm
- 3. Saves: Medium-high value - indicates valuable, reference-worthy content
- 4. Likes/Reactions: Base value - low effort but still positive signal
Factors Affecting Engagement Rate
- Account size: Larger accounts often have lower rates due to less active followers
- Content type: Native video and carousels typically outperform text posts
- Posting time: Posts at peak times get more initial engagement
- Hook quality: Strong opening lines increase engagement
- Call-to-action: Posts that ask questions get more comments
How to Improve Your Engagement Rate
- Post consistently (3-5x per week for best results)
- Respond to comments within the first hour
- Use strong hooks in your first 2-3 lines
- End posts with questions to encourage comments
- Engage with others' content before and after posting
- Experiment with different content formats
- Post when your audience is most active
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