LinkedIn Ad Copy Generator
Generate high-converting LinkedIn ad copy for any campaign objective. Our AI creates compelling headlines, intro text, and descriptions optimized for LinkedIn's ad formats.
How to Write LinkedIn Ads That Convert
LinkedIn advertising offers unparalleled B2B targeting capabilities. With 900+ million professionals, you can reach decision-makers by job title, company size, industry, skills, and more. But great targeting needs great copy to convert.
LinkedIn Ad Format Overview
Single Image Ads: Most common format. Appears in feed with image, headline, intro text, and CTA.
Carousel Ads: Up to 10 swipeable cards. Great for multiple features or storytelling.
Video Ads: High engagement format. Videos autoplay silently in feed.
Text Ads: Simple right-rail ads. Lower cost but smaller format.
Message Ads: Direct inbox messages. High open rates but strict limits.
Lead Gen Forms: Native forms that pre-fill with profile data. High conversion rates.
LinkedIn Ad Copy Best Practices
- Lead with value: Start with the benefit, not the feature or brand name.
- Be specific: Use numbers, percentages, and concrete outcomes.
- Speak to the audience: Reference their role, challenges, or industry.
- Use social proof: Include client names, case studies, or statistics.
- Create urgency: Limited time offers or exclusive access.
- Clear CTA: Tell them exactly what to do next.
Character Limits by Format
- Headline: 70 characters (200 max but truncated)
- Intro text: 150 characters before "see more"
- Description: 300 characters
- Message Ads subject: 60 characters
- Message Ads body: 1,500 characters
LinkedIn Ad Benchmarks
- Average CTR: 0.4-0.6%
- Good CTR: 1%+
- Average CPM: $30-50
- Average CPC: $5-10
- Lead Gen Form conversion: 10-15%
A/B Testing Tips
- Test one element at a time (headline, image, CTA)
- Run tests for at least 2 weeks with sufficient budget
- Test different value propositions and angles
- Try question headlines vs statement headlines
- Test specific numbers vs general claims
- Compare different CTAs (Learn More vs Download vs Register)
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