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Email Marketing

Email Marketing ROI Calculator

Calculate the true ROI of your email marketing campaigns. Factor in all costs including platform fees, sending costs, and labor to see your real return on investment.

Revenue Inputs

Industry average: 15-25%

Industry average: 2-5%

% of clicks that convert

Cost Inputs

Mailchimp, Klaviyo, etc.

Typical: $0.0005 - $0.003

Time spent on email marketing

Your or your team's rate

Understanding Email Marketing ROI

Email marketing consistently delivers the highest ROI of any marketing channel, with an average return of $36-$42 for every $1 spent. But calculating your actual ROI requires accounting for all costs, not just platform fees.

How to Calculate Email Marketing ROI

The formula is straightforward:

ROI = ((Revenue - Total Cost) / Total Cost) x 100

The challenge is accurately capturing all costs:

  • Platform costs: Monthly subscription fees for your ESP (Mailchimp, Klaviyo, ConvertKit, etc.)
  • Sending costs: Per-email fees charged by some platforms, especially for large lists
  • Labor costs: Time spent writing, designing, and managing campaigns
  • Tool costs: Design tools, analytics, testing platforms
  • List acquisition: Cost to acquire each subscriber (often overlooked)

Industry ROI Benchmarks

E-commerce

Average: $45 per $1 spent (4,500% ROI)

B2B / SaaS

Average: $38 per $1 spent (3,800% ROI)

Media / Publishing

Average: $32 per $1 spent (3,200% ROI)

Professional Services

Average: $40 per $1 spent (4,000% ROI)

How to Improve Your Email ROI

  • Segment your list: Targeted emails generate 58% of all revenue
  • Optimize send frequency: Find the sweet spot between engagement and unsubscribes
  • A/B test everything: Subject lines, CTAs, send times, and content
  • Clean your list: Remove inactive subscribers to improve deliverability and reduce costs
  • Automate sequences: Automated emails drive 320% more revenue than non-automated
  • Personalize content: Personalized emails deliver 6x higher transaction rates

Common ROI Calculation Mistakes

  • Ignoring labor costs: Time spent on email marketing has real value
  • Not tracking conversions: Without proper attribution, you can't calculate true revenue
  • Forgetting list building costs: The cost to acquire subscribers affects overall ROI
  • Short-term thinking: Customer lifetime value from email extends beyond first purchase

Want to Maximize Your Email Marketing ROI?

Our team builds high-converting email campaigns that deliver exceptional ROI. Let us handle the strategy, copywriting, and optimization.

Book Your Strategy Call