Email List Value Calculator
Calculate the true value of your email list. Understand how much each subscriber is worth and project your email marketing revenue.
Total number of subscribers
Average: 4-8 emails/month
Industry average: 15-25%
Industry average: 2-5%
% of clicks that convert
Average revenue per conversion
Understanding Email List Value and ROI
Your email list is one of your most valuable business assets. Unlike social media followers, you own your email list and can reach your audience directly without algorithm interference.
Why Email List Value Matters
Understanding your email list value helps you make better decisions about:
- List building investment: Know how much you can afford to spend acquiring each subscriber.
- Content strategy: Understand which content drives the most value from your list.
- Business valuation: Email lists are often factored into company acquisitions and valuations.
- Marketing budget allocation: Compare email ROI to other channels.
Average Email List Values by Industry
E-commerce
$10-50 per subscriber per year
B2B SaaS
$50-200 per subscriber per year
Professional Services
$100-500 per subscriber per year
Media / Publishing
$5-20 per subscriber per year
How to Increase Your Email List Value
- Segment your list: Send targeted content to increase engagement and conversions.
- Clean your list regularly: Remove inactive subscribers to improve deliverability.
- Optimize send frequency: Find the sweet spot between staying top-of-mind and avoiding fatigue.
- A/B test everything: Continuously optimize subject lines, content, and CTAs.
- Create compelling offers: Give subscribers exclusive deals and valuable content.
Key Metrics to Track
- Revenue per subscriber: Total email revenue divided by list size.
- Customer lifetime value: How much subscribers spend over their relationship with you.
- Email engagement rate: Opens, clicks, and conversions over time.
- List growth rate: Net new subscribers minus unsubscribes.
- Cost per acquisition: How much it costs to add each new subscriber.
Want to Grow Your Email List Faster?
Our team helps B2B companies build high-value email lists through targeted lead generation campaigns. Only pay for results.
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