Pillar Page Planner
Plan the structure and content of your pillar pages. Our AI creates comprehensive outlines that establish topical authority and rank for competitive keywords.
How to Create Pillar Pages That Rank and Convert
Pillar pages are comprehensive, authoritative pieces of content that serve as the foundation of your topic cluster strategy. They target high-volume keywords and provide the most thorough coverage of a topic on the web.
What Makes a Great Pillar Page
- Comprehensive Coverage: Covers all aspects of the topic in significant depth (3,000-10,000+ words).
- Strong Internal Linking: Links to and from related cluster content throughout.
- Excellent UX: Easy navigation with table of contents, jump links, and clear structure.
- Regular Updates: Kept fresh with new information, statistics, and links.
- Multiple Media: Includes images, videos, infographics, and interactive elements.
Pillar Page Structure
Introduction: Hook, overview of what the page covers, and why it matters.
Table of Contents: Clickable navigation to all major sections.
Core Sections: Each major subtopic covered in depth with H2/H3 headings.
Supporting Content: Examples, case studies, templates, and actionable tips.
FAQ Section: Address common questions (great for featured snippets).
Conclusion: Summary and clear next steps/CTA.
Pillar Page Best Practices
- Target broad, high-volume keywords (pillar) supported by long-tail (cluster)
- Include your target keyword in the title, URL, and throughout the content
- Add original research, data, or unique insights when possible
- Create custom visuals that can be shared and embedded
- Update quarterly with fresh statistics and new cluster links
- Promote heavily across all channels when first published
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