Content ROI Calculator
Calculate the return on investment of your content marketing efforts. Measure traffic value, lead generation, and revenue impact.
Monthly Content Costs
Traffic Metrics
Average CPC if you bought this traffic via ads
Conversion Metrics
Understanding Content Marketing ROI
Measuring content marketing ROI is essential for justifying budget, optimizing strategy, and proving the value of content to stakeholders. Unlike paid advertising, content compounds over time, making ROI calculations both challenging and rewarding.
Key Metrics for Content ROI
- Traffic Value: The cost you would pay to acquire equivalent traffic through paid channels.
- Lead Generation: Conversion of visitors to qualified leads through content.
- Customer Acquisition: Revenue attributed to content-driven conversions.
- Content Lifespan: Evergreen content continues generating ROI for years.
- Brand Value: Hard to quantify but significant long-term impact.
Industry Benchmarks
Content to Lead Rate: B2B averages 1-3%, top performers achieve 5-10%.
Lead to Customer Rate: Ranges from 2% to 10% depending on sales process.
Target ROI: Most companies aim for 200-400% annual content ROI.
Payback Period: Content typically pays back within 6-12 months.
Improving Your Content ROI
- Focus on high-intent keywords that attract buyers
- Optimize conversion paths and CTAs in content
- Repurpose top-performing content across channels
- Update and refresh older content to maintain rankings
- Build topic clusters for better organic visibility
Want Content That Delivers Real ROI?
Our team creates conversion-focused content that drives traffic, generates leads, and delivers measurable business results.
Book Your Strategy Call