Send Time Optimizer
Find the optimal time to send cold emails based on recipient timezone, industry, and role. Maximize open rates by reaching prospects when they're most likely to engage.
The Science of Cold Email Timing
When you send a cold email matters almost as much as what you write. Studies consistently show that timing can impact open rates by 10-20%. The goal is to land in your prospect's inbox when they're actively checking email but not overwhelmed.
General Best Practices
- Tuesday-Thursday: These mid-week days consistently outperform Monday (catch-up mode) and Friday (wind-down mode).
- 9-11 AM local time: After the morning rush but before lunch, when people are in work mode.
- 2-4 PM: A secondary peak after the post-lunch slump.
- Always send in recipient's timezone: A 9 AM email sent at your 9 AM might be 6 AM for them.
Industry-Specific Patterns
Tech/SaaS: Flexible schedules mean broader windows. Mid-morning still optimal.
Finance: Early birds. 7-9 AM often works well before trading hours.
Healthcare: Early morning before patient hours or during lunch breaks.
Manufacturing: Early morning, often 6-8 AM, before the production floor demands attention.
Role-Based Adjustments
- C-Suite: Earlier is better. Many executives check email before official hours.
- Middle Management: Standard business hours, avoiding meeting-heavy times.
- Individual Contributors: Later morning after they've prioritized their day.
Testing Your Own Data
While these benchmarks provide a starting point, your specific audience may differ. Track open rates by send time and continuously optimize. Some tools allow you to A/B test send times automatically.
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Our team handles every aspect of cold email optimization - from timing to copy to deliverability. Get more meetings with less effort.
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