Personalization Token Generator
Generate custom merge field variations for your cold emails. Create multiple personalized openers, pain points, and compliments for each prospect.
The Power of Personalization Tokens in Cold Email
Generic cold emails get ignored. Personalization tokens let you scale genuine personalization by creating multiple variations of key email elements for each prospect. Research shows personalized emails have 26% higher open rates and 6x higher transaction rates.
Types of Personalization Tokens
- Opening Lines: Custom first sentences that immediately show you've done your research.
- Pain Point Hooks: Industry and role-specific challenges that resonate with your prospect.
- Compliments: Genuine observations about their work, achievements, or company.
- Connection Points: Mutual ground like shared connections, events, or interests.
- Trigger Events: Recent news, funding, hires, or changes at their company.
Best Practices for Token Personalization
Be specific, not generic: "I saw you recently expanded into APAC" beats "I noticed your company is growing."
Keep it natural: Tokens should flow seamlessly into your email, not feel bolted on.
Match tone to context: A compliment to a startup founder can be casual; to an enterprise CFO, more professional.
Update regularly: Trigger events and news become stale quickly. Keep tokens fresh.
Where to Place Personalization
- First line: Highest impact placement. Immediately differentiates from spam.
- Subject line: Company or name personalization boosts opens.
- Value proposition: Tie your offer to their specific situation.
- PS line: A personalized postscript often gets read first.
Scaling Personalization
The key is finding the right balance between effort and impact. Spend more time personalizing for high-value prospects. For larger lists, focus on role and industry personalization rather than individual research.
Want Us to Handle Your Personalization at Scale?
Our team researches prospects and crafts hyper-personalized cold emails that get responses. Let us do the heavy lifting.
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