Follow-Up Sequence Builder
Generate complete multi-touch follow-up sequences that nurture prospects without being annoying. Each email adds new value and moves the conversation forward.
Building Effective Follow-Up Sequences
Most cold email responses come from follow-ups, not the initial email. Research shows that 80% of deals require 5+ touchpoints, yet most salespeople give up after just 2 attempts. A well-crafted follow-up sequence keeps you top of mind without being pushy.
The Anatomy of a Great Follow-Up Sequence
- Email 1 (Day 1): Initial outreach with your core value proposition.
- Email 2 (Day 3-4): Gentle bump with additional value or different angle.
- Email 3 (Day 7): Share relevant case study or social proof.
- Email 4 (Day 14): New angle or pain point focus.
- Email 5 (Day 21): Breakup email that creates urgency.
Follow-Up Best Practices
Add new value each time: Don't just "check in" - share insights, resources, or relevant updates.
Vary your approach: Try different angles, formats, and CTAs to find what resonates.
Reference previous emails: Brief callbacks show persistence without starting from scratch.
Keep it shorter as you go: Later follow-ups should be more concise.
Timing Your Follow-Ups
Spacing matters as much as content. Too frequent and you're annoying; too sparse and you lose momentum. A typical cadence: Day 1, Day 3, Day 7, Day 14, Day 21. For higher-priority prospects, you might shorten the gaps.
The Breakup Email
Your final email should create mild urgency by signaling you won't reach out again. Paradoxically, this often gets the highest response rate as prospects realize it's their last chance to engage.
Want Us to Build and Execute Your Sequences?
Our team creates, sends, and optimizes follow-up sequences that book qualified meetings. You only pay for results.
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