Domain Reputation Checker

Your domain's reputation is the foundation of cold email success. Email providers assign reputation scores to domains based on sending history, engagement rates, and technical setup. A poor reputation means your emails go to spam - regardless of how good your content is.

What Affects Domain Reputation?

• Sending patterns: Consistent, gradual sending is better than sporadic spikes.
• Engagement rates: Opens, replies, and clicks signal legitimacy. Low engagement hurts reputation.
• Bounce rates: High bounces indicate poor list quality and damage reputation.
• Spam complaints: Even a few complaints can significantly impact your reputation.
• Authentication: Proper SPF, DKIM, and DMARC setup is expected by email providers.

Building vs. Repairing Reputation

Building reputation from scratch takes 2-4 weeks of proper warmup. Repairing a damaged reputation takes much longer - sometimes months - and requires completely changing sending practices. Prevention is far easier than cure.

Monitoring Your Reputation

• Google Postmaster Tools: Free, essential for Gmail deliverability insights.
• Sender Score: Industry-standard IP reputation metric (0-100).
• Blacklist monitoring: Regular checks ensure you're not listed.
• ESP dashboards: Your email platform provides bounce and complaint data.

Best Practices for Maintaining Good Reputation

• Verify all email addresses before sending
• Remove bounced addresses immediately
• Maintain consistent sending volumes
• Warm up new domains/IPs properly
• Monitor engagement metrics continuously
• Respond to spam complaints promptly