Cold Email Template Library
Proven cold email templates with real performance metrics. Copy, customize, and send emails that get responses.
Pain Point Opener
Initial Outreach
Open
42%
Reply
8%
Leads with a specific pain point relevant to the prospect's role, then offers a solution.
Subject Line
Quick question about {{pain_point}} at {{Company}}
Use case: Cold email to prospects experiencing a known challenge
Mutual Connection Intro
Initial Outreach
Open
55%
Reply
15%
Leverages social proof through a shared connection to build instant credibility.
Subject Line
{{Mutual_Connection}} suggested I reach out
Use case: When you share a mutual connection or network with the prospect
Value-First Approach
Initial Outreach
Open
38%
Reply
7%
Leads with something useful for the prospect - a resource, insight, or idea.
Subject Line
Idea for {{Company}} re: {{topic}}
Use case: Offering immediate value before asking for anything
Case Study Lead
Initial Outreach
Open
45%
Reply
9%
Opens with a relevant success story that resonates with the prospect's situation.
Subject Line
How {{Similar_Company}} achieved {{result}}
Use case: When you have strong social proof from a similar company
Trigger Event Outreach
Initial Outreach
Open
52%
Reply
11%
References a specific trigger event to make the outreach timely and relevant.
Subject Line
Congrats on {{trigger_event}}
Use case: Responding to a recent company event or news
Gentle Bump (Follow-up 1)
Follow-up
Open
35%
Reply
5%
A brief, non-pushy follow-up that adds slight value.
Subject Line
Re: {{original_subject}}
Use case: First follow-up after no response (3-4 days later)
New Angle Follow-up
Follow-up
Open
32%
Reply
4%
Takes a different angle to re-engage the prospect.
Subject Line
Different approach for {{Company}}
Use case: Second follow-up with a different approach (7 days later)
Breakup Email
Follow-up
Open
48%
Reply
12%
Signals you won't reach out again, often triggers a response.
Subject Line
Should I close your file?
Use case: Final follow-up to create urgency (14-21 days later)
Referral Request
Outreach
Open
40%
Reply
15%
Politely asks for a referral to the right decision-maker.
Subject Line
Quick question - who handles {{topic}} at {{Company}}?
Use case: When reaching a gatekeeper or wrong person
Re-engagement Email
Re-engagement
Open
35%
Reply
6%
Brings new value to restart a conversation with old prospects.
Subject Line
{{FirstName}}, things have changed
Use case: Reconnecting with cold leads after 60-90 days
How to Use Cold Email Templates Effectively
Templates are starting points, not copy-paste solutions. The most effective cold emails combine proven frameworks with genuine personalization. Use these templates as structures, then add prospect-specific details that show you've done your research.
Template Customization Tips
- Replace all placeholders: Every {{variable}} should be replaced with real, researched information.
- Add specific observations: Reference something unique about the prospect or company.
- Adjust the tone: Match your tone to the industry and role you're targeting.
- Keep what works: Track which templates perform best for your audience and iterate.
When to Use Each Template Type
Pain Point Opener: Best when you know specific challenges the prospect faces.
Case Study Lead: Ideal when you have strong results from similar companies.
Trigger Event: Use when there's recent news or changes at the company.
Breakup Email: Reserved for the end of a sequence to create urgency.
Common Template Mistakes to Avoid
- Sending without replacing all placeholders
- Using the same template for everyone without customization
- Making the email about you instead of the prospect
- Including too many CTAs or options
- Writing emails that are too long or formal
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