Call Quality Scorecard
Evaluate cold call quality with a comprehensive scorecard covering opening, discovery, value proposition, objection handling, and close. Use for self-review or coaching.
Opening & Introduction
First 30 seconds of the call
Discovery & Qualification
Understanding the prospect's situation
Value Proposition
Presenting the solution
Objection Handling
Responding to resistance
Close & Next Steps
Moving the conversation forward
Additional Notes & Coaching Feedback
How to Use Call Quality Scorecards
Call quality scorecards are essential tools for improving cold calling performance. Whether you're a sales rep doing self-evaluation or a manager coaching your team, scorecards provide objective, consistent criteria for measuring call quality.
Best Practices for Call Reviews
- Review recordings, not memory: Listen to actual call recordings rather than relying on what you remember.
- Be specific with feedback: Note exact timestamps and quotes when identifying areas for improvement.
- Balance positive and constructive: Start with what went well before discussing improvements.
- Focus on 1-2 areas at a time: Don't overwhelm with too many improvement points.
- Track progress over time: Compare scores week-over-week to measure improvement.
Score Interpretation Guide
90-100%: Excellent - This rep is a model for others. Consider having them mentor team members.
80-89%: Great - Strong performance with minor refinements needed.
70-79%: Good - Solid fundamentals but clear opportunities for improvement.
60-69%: Needs Work - Several areas require focused coaching and practice.
Below 60%: Requires Coaching - Intensive training and close supervision recommended.
Coaching Cadence Recommendations
- New reps: Daily call reviews for first 2 weeks, then 2-3x weekly.
- Developing reps: Weekly 1:1 call reviews with specific focus areas.
- Top performers: Bi-weekly check-ins, primarily to share best practices.
Our Team Scores 90%+ On Every Call
We train our cold callers to excellence. Every call is reviewed, scored, and optimized. Let us bring that quality to your outreach.
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