Customer Acquisition Cost Calculator
Calculate your true CAC by factoring in all acquisition costs including marketing, sales, software, and agency fees.
Ads, content, campaigns
Salaries, commissions, bonuses
CRM, email tools, automation
External agencies, freelancers
Total new paying customers
Understanding Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is one of the most critical metrics for any business. It represents the total cost of acquiring a new customer, including all marketing, sales, and operational expenses involved in the process.
What Costs Should Be Included in CAC?
- Marketing Expenses: Advertising spend, content creation, SEO, social media, events, and promotional materials.
- Sales Team Costs: Salaries, commissions, bonuses, and benefits for your sales team.
- Software & Tools: CRM subscriptions, email marketing platforms, sales automation tools, and analytics software.
- Agency & Contractor Fees: External agencies, consultants, and freelancers supporting acquisition efforts.
- Overhead: Portion of rent, utilities, and administrative costs attributable to acquisition.
CAC Benchmarks by Industry
SaaS Companies
Average CAC: $200 - $1,000+ depending on deal size and sales model
E-commerce
Average CAC: $10 - $100 depending on product and margins
B2B Services
Average CAC: $500 - $5,000+ for enterprise deals
Consumer Apps
Average CAC: $1 - $50 depending on monetization model
Why CAC Matters
- Profitability: CAC directly impacts your unit economics and overall profitability.
- Scalability: Understanding CAC helps determine if your business model can scale efficiently.
- Investment Decisions: Investors closely evaluate CAC when assessing growth potential.
- Channel Optimization: Comparing CAC by channel helps optimize marketing spend allocation.
How to Reduce Your CAC
- Improve conversion rates: Better landing pages, sales processes, and onboarding reduce wasted spend.
- Focus on high-intent channels: Invest more in channels that attract ready-to-buy prospects.
- Leverage referrals: Customer referrals typically have the lowest CAC.
- Optimize your sales process: Reduce sales cycle length and improve close rates.
- Build organic traffic: SEO and content marketing compound over time, lowering CAC.
Want to Lower Your CAC?
Our pay-per-meeting model means you only pay for qualified prospects. No wasted spend, predictable CAC.
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