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Conversion Rate Calculator

Calculate conversion rates at any stage of your funnel. Identify drop-offs and optimize your marketing performance.

e.g., sign-ups, purchases, clicks

e.g., visitors, impressions, emails sent

Understanding Conversion Rates

Conversion rate is the percentage of users who take a desired action out of the total number of users. It's one of the most important metrics for measuring marketing and sales effectiveness.

Conversion Rate Benchmarks

Website Visitor to Lead

Average: 2-5% | Good: 5-10% | Excellent: 10%+

Lead to MQL

Average: 25-35% | Good: 35-50% | Excellent: 50%+

MQL to SQL

Average: 20-30% | Good: 30-40% | Excellent: 40%+

SQL to Customer

Average: 15-25% | Good: 25-35% | Excellent: 35%+

Types of Conversion Rates

  • Email Open Rate: Percentage of recipients who open your email (15-25% average)
  • Click-Through Rate (CTR): Clicks divided by impressions (2-5% average for ads)
  • Landing Page Conversion: Form submissions divided by visitors (3-5% average)
  • Cart Abandonment Rate: Carts abandoned vs. completed (70% average - lower is better)
  • Free Trial to Paid: Trial users who convert to paid (15-25% average)

How to Improve Conversion Rates

  • A/B Testing: Test headlines, CTAs, images, and layouts systematically.
  • Reduce Friction: Simplify forms, remove unnecessary steps, improve page speed.
  • Build Trust: Add testimonials, security badges, and social proof.
  • Clear Value Proposition: Make benefits obvious and compelling.
  • Mobile Optimization: Ensure great experience on all devices.
  • Personalization: Tailor content and offers to visitor segments.

Common Conversion Killers

  • Slow load times: Every second of delay reduces conversions by 7%
  • Too many form fields: Each field reduces completion rate by ~10%
  • Unclear CTA: Vague or hidden calls-to-action confuse visitors
  • No trust signals: Missing social proof makes visitors hesitant
  • Poor mobile experience: Over 50% of traffic is mobile

Want to Improve Your Conversion Rates?

Our team optimizes every stage of the funnel to maximize conversions. Let's discuss how we can help.

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