UTM Builder
Create trackable URLs with UTM parameters to measure your marketing campaigns in Google Analytics and other analytics platforms.
The full URL of the page you want to track
utm_source: Where the traffic comes from
utm_medium: The marketing medium or channel
utm_campaign: The specific campaign name
utm_term: Paid search keywords
utm_content: Differentiate ads or links
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags you add to URLs to track the effectiveness of your marketing campaigns. When someone clicks a link with UTM parameters, the data is sent to Google Analytics, helping you understand which campaigns drive traffic and conversions.
The 5 UTM Parameters Explained
utm_source (Required)
Identifies the source of your traffic. Examples: google, facebook, linkedin, newsletter
utm_medium (Required)
Identifies the marketing medium. Examples: cpc, email, social, organic, referral
utm_campaign (Required)
Names your specific campaign. Examples: summer_sale, product_launch_2024
utm_term (Optional)
Identifies paid search keywords. Examples: marketing+software, crm+tools
utm_content (Optional)
Differentiates similar content or links. Examples: banner_ad, text_link, cta_button
UTM Best Practices
- Use lowercase: UTM parameters are case-sensitive. Keep everything lowercase for consistency.
- Use underscores, not spaces: Replace spaces with underscores or hyphens.
- Be consistent: Create a naming convention and stick to it across all campaigns.
- Keep it simple: Use clear, descriptive names that your team will understand.
- Document everything: Maintain a spreadsheet of all your UTM campaigns for reference.
- Don't use UTMs for internal links: Only use them for external campaigns to avoid skewing your data.
Common UTM Mistakes to Avoid
- Inconsistent naming: Using "facebook" sometimes and "Facebook" other times creates duplicate sources.
- Too much detail: Keep UTMs readable and manageable.
- Forgetting to track: Always add UTMs to paid campaign links, email links, and social posts.
- Using personal identifiers: Never include email addresses or personal data in UTMs.
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