Personalized Outreach Generator
Generate hyper-personalized outreach messages for your target accounts. Our AI crafts account-specific emails, LinkedIn messages, and call scripts that reference their unique situation.
Target Account
Your Offering
Outreach Settings
The Art of Personalized ABM Outreach
In Account-Based Marketing, personalization is not optional - it's the entire point. Generic outreach to high-value accounts wastes both your time and theirs. True personalization means crafting messages that could only be sent to that specific person at that specific company.
What Real Personalization Looks Like
There's a difference between mail-merge personalization (Hi {first_name}) and genuine account-level personalization. Here's what separates the two:
Weak Personalization
- • Using their name and company
- • Mentioning their industry
- • Generic role-based messaging
- • Template with find/replace
Strong Personalization
- • Reference specific company news
- • Mention their stated priorities
- • Connect to their tech stack
- • Show you've done research
The Personalization Hierarchy
- Level 1 - Account: Reference something specific about their company - recent funding, product launch, executive hire, or company initiative.
- Level 2 - Role: Speak to the specific challenges and priorities someone in their role faces. A VP of Sales cares about different things than a VP of Marketing.
- Level 3 - Individual: Reference their LinkedIn posts, podcast appearances, conference talks, or published content. Show you know them, not just their title.
- Level 4 - Timing: Connect to a recent trigger event that makes your outreach timely and relevant right now.
Channel-Specific Best Practices
Email: Keep it short (under 150 words for first touch). Lead with the personalized hook, deliver value quickly, and end with a single clear CTA. Subject lines should be conversational, not salesy.
LinkedIn Message: Even shorter than email. Reference why you're reaching out on LinkedIn specifically. Keep connection requests under 300 characters. Don't pitch in the first message.
Phone: Have your personalized hook ready for the first 10 seconds. If you get voicemail, leave something memorable that references your research. Always follow up with a relevant email.
Sequence Position Strategy
- First Touch: Lead with value and curiosity. Don't try to close. Your goal is to earn the right to a conversation.
- Follow-up #1: Add new information. Share a relevant resource, case study, or insight. Don't just "circle back."
- Follow-up #2: Try a different angle. If the business value didn't work, try personal value or a different pain point.
- Breakup: Be direct about this being the last touch. Give them an easy out while leaving the door open for future engagement.
Measuring Personalization Effectiveness
Track these metrics to understand if your personalization is working: Reply rate (personalized should be 2-3x generic), Positive reply rate (interested vs. "remove me"), Meeting conversion (replies that become meetings), and Time to reply (faster replies indicate stronger relevance).
Common Personalization Mistakes
- Over-personalizing to the point of being creepy
- Personalizing with outdated information
- Making the personalization about you, not them
- Spending too much time on low-tier accounts
- Not documenting research for follow-up touches
- Ignoring the buying committee (personalizing only to one person)
Want Done-For-You Personalized Outreach?
Our team researches your target accounts and crafts hyper-personalized multi-channel sequences that book meetings. You only pay for results.
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