Scripts/B2B Services

Travel Agency Cold Calling Script

Word-for-word corporate travel agency cold calling script. Includes objection handlers for winning business travel accounts.

Conversion Rate
7%
Avg Duration
5-7 minutes
Dials/Appt
14-18 dials
Best Time
Monday-Friday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a corporate travel agency specializing in {{specialty}}.

I'm reaching out because we work with a lot of {{industry}} companies, and I wanted to see how you're currently handling your business travel. Do you have a quick minute?

2Discovery & Pitch

Great! How much business travel does your company do? Weekly, monthly, occasional?

[LISTEN - Understand their travel volume]

And how are you handling that now—booking online, using a travel agent, or managing it in-house?

[LISTEN]

What's the biggest headache with business travel for your team right now? Is it cost, booking logistics, last-minute changes, or something else?

[LISTEN - This reveals their pain points]

Got it. Here's why I wanted to reach out: we specialize in {{specialty}}, and we help companies like yours {{key_benefit}}.

What sets us apart is {{differentiator}}. Our average client saves {{savings_stat}} on travel costs while getting better service and support.

Would you be open to a quick meeting to see if we could help? I can show you how we work and what the savings might look like for your company.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

A lot of companies do. But you might be leaving money on the table. We have access to corporate rates and negotiated fares that aren't available to the public. Plus, we handle changes and problems 24/7. Would it hurt to compare?

4Closing Options

Would you be open to a quick meeting to discuss?

Can I send you a proposal showing potential savings?

Let's set up a call to go over our services. How's {{day}}?

Would you like me to run a savings analysis on your current travel spend?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a corporate travel agency that helps companies save money and time on business travel.

We specialize in {{specialty}}, and our average client saves {{savings_stat}} annually while getting 24/7 support.

I'd love to see if we could help your company. Call me back at {{your_phone}}. Again, {{your_phone}}. Talk soon!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{company_name}}Your agency name
{{specialty}}Your specialty
{{industry}}Their industry
{{savings_stat}}Average savings
{{fee_structure}}Your fee structure
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone number

Perfect For

  • Corporate travel agencies
  • Business travel management companies
  • TMC (Travel Management Company) sales teams
  • Group travel specialists

Not Ideal For

  • Leisure-only travel agencies
  • Online travel agencies without service

Pro Tips

Focus on companies with regular travel needs

Emphasize 24/7 support for emergencies

Know your competitive rates and savings data

Build relationships with office managers and EAs

Follow up with savings projections

Ask about pain points before pitching

Common Mistakes

Competing on price without showing value

Not asking about their current process

Failing to emphasize emergency support

Not having savings data ready

Practice Exercises

1

Practice explaining your fee structure clearly

2

Role-play the 'we book online' objection

3

Rehearse describing emergency support scenarios

4

Practice presenting savings projections

Tone & Delivery

Consultative and knowledgeable. Position yourself as a travel expert who saves them time and money. Be confident in your value—corporate travel is complex, and you make it simple.

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