Travel Agency Cold Calling Script
Word-for-word corporate travel agency cold calling script. Includes objection handlers for winning business travel accounts.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a corporate travel agency specializing in {{specialty}}.
I'm reaching out because we work with a lot of {{industry}} companies, and I wanted to see how you're currently handling your business travel. Do you have a quick minute?2Discovery & Pitch
Great! How much business travel does your company do? Weekly, monthly, occasional?
[LISTEN - Understand their travel volume]
And how are you handling that now—booking online, using a travel agent, or managing it in-house?
[LISTEN]
What's the biggest headache with business travel for your team right now? Is it cost, booking logistics, last-minute changes, or something else?
[LISTEN - This reveals their pain points]
Got it. Here's why I wanted to reach out: we specialize in {{specialty}}, and we help companies like yours {{key_benefit}}.
What sets us apart is {{differentiator}}. Our average client saves {{savings_stat}} on travel costs while getting better service and support.
Would you be open to a quick meeting to see if we could help? I can show you how we work and what the savings might look like for your company.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
A lot of companies do. But you might be leaving money on the table. We have access to corporate rates and negotiated fares that aren't available to the public. Plus, we handle changes and problems 24/7. Would it hurt to compare?
4Closing Options
Would you be open to a quick meeting to discuss?
Can I send you a proposal showing potential savings?
Let's set up a call to go over our services. How's {{day}}?
Would you like me to run a savings analysis on your current travel spend?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a corporate travel agency that helps companies save money and time on business travel.
We specialize in {{specialty}}, and our average client saves {{savings_stat}} annually while getting 24/7 support.
I'd love to see if we could help your company. Call me back at {{your_phone}}. Again, {{your_phone}}. Talk soon!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{company_name}}Your agency name{{specialty}}Your specialty{{industry}}Their industry{{savings_stat}}Average savings{{fee_structure}}Your fee structure{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Corporate travel agencies
- Business travel management companies
- TMC (Travel Management Company) sales teams
- Group travel specialists
Not Ideal For
- Leisure-only travel agencies
- Online travel agencies without service
Pro Tips
Focus on companies with regular travel needs
Emphasize 24/7 support for emergencies
Know your competitive rates and savings data
Build relationships with office managers and EAs
Follow up with savings projections
Ask about pain points before pitching
Common Mistakes
Competing on price without showing value
Not asking about their current process
Failing to emphasize emergency support
Not having savings data ready
Practice Exercises
Practice explaining your fee structure clearly
Role-play the 'we book online' objection
Rehearse describing emergency support scenarios
Practice presenting savings projections
Tone & Delivery
Consultative and knowledgeable. Position yourself as a travel expert who saves them time and money. Be confident in your value—corporate travel is complex, and you make it simple.
Scripts Are Just Words Without the Reps
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