Telecom Cold Calling Script
The exact telecom cold calling script that converts 7% of conversations to appointments. Includes bill analysis approach, objection handlers, and tips from top business telecom reps.
1The Opener
Hi, is this {{prospect_name}}?
{{prospect_name}}, this is {{your_name}} with {{your_company}}. I'm reaching out to businesses in {{area}} because we're helping companies save 20-40% on their phone and internet bills—do you have 60 seconds?
[If yes, continue. If no, ask for a better time.]
Great. Quick question: who do you currently use for your business phone and internet service?
[LISTEN - Note their current provider and any immediate reactions]2Discovery & Pitch
Got it—{{current_provider}}. And how's that been working for you?
[LISTEN - Most will mention frustrations about price, service, or features]
I hear that a lot. What's your biggest frustration with them?
[LISTEN CAREFULLY - Common pain points: cost, dropped calls, slow internet, poor support, outdated equipment]
Makes sense. How many phone lines and what kind of internet speed do you have right now?
[LISTEN - Gather info on their current setup]
And roughly what are you paying per month for everything—phone and internet combined?
[LISTEN - This is the key number. Even a rough estimate helps.]
Got it. Here's why I called: we've been helping businesses like {{reference_company}} in {{area}} switch to our {{service_type}} system. They were with {{common_competitor}} paying about {{old_price}}, and now they're getting better service for {{new_price}}—saving {{savings_amount}} a year.
The difference is {{key_differentiator}}. Plus, we include {{included_features}} at no extra charge, which you're probably paying extra for now.
I'd like to do a quick analysis of your current bill and show you exactly what you could save. It takes about 15 minutes and there's no obligation. I can come by on {{day}} at {{time}}, or would {{alternate_day}} work better?
[BOOK THE APPOINTMENT]
Perfect. Can you have a copy of your most recent phone and internet bill ready? That way I can give you exact numbers instead of estimates. What's the best address for me to come to?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's great—stability is important. Out of curiosity, when's the last time you compared what you're paying to what's available now? [Listen] Prices and technology have changed a lot in the past couple years. Even if you stay with {{current_provider}}, wouldn't it be good to know if you're overpaying? A quick bill analysis takes 10 minutes and might save you thousands.
4Closing Options
I'd like to stop by and do a quick bill analysis. How's {{day}} at {{time}}, or would {{alternate_day}} work better?
Let me come by for 15 minutes, look at your current bill, and show you exactly what you could save. What day this week is best?
I'm going to be in {{area}} on {{day}}. Can I swing by at {{time}} to do a quick comparison?
Let's schedule a brief meeting—I'll bring a sample proposal and you can see what switching would look like. Does {{day}} at {{time}} work?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
I'm reaching out because we're helping businesses in {{area}} save 20-40% on their phone and internet bills.
I'd love to do a quick bill analysis for you—takes about 15 minutes, no obligation, and you'll know exactly what you could save.
Give me a call back at {{your_phone}}. Again, that's {{your_phone}}.
Thanks!Variables to Customize
{{prospect_name}}The business owner or decision maker's name{{your_name}}Your first name{{your_company}}Your telecom company name{{area}}The geographic area you're targeting{{current_provider}}Their current telecom provider{{service_type}}VoIP, fiber, unified communications, etc.{{reference_company}}A local business reference{{common_competitor}}A competitor they're likely using{{old_price}}What the reference company was paying{{new_price}}What they pay now with you{{savings_amount}}Annual savings amount{{key_differentiator}}Your main competitive advantage{{day}}Your first suggested appointment day{{time}}Your first suggested appointment time{{alternate_day}}Your backup appointment day{{your_phone}}Your callback phone numberPerfect For
- Business telecom sales representatives
- VoIP and UCaaS sales teams
- Fiber internet providers targeting businesses
- MSPs with telecom offerings
- Telecom agents and brokers
- Small business technology consultants
Not Ideal For
- Residential telecom sales (different approach needed)
- Large enterprise accounts (require different sales motion)
- Businesses with under 2 phone lines (low margin)
- Areas where your service isn't available
- Highly regulated industries with specific telecom requirements
Pro Tips
Always ask for their current bill—it's the key to showing real savings
Focus on pain points first, then savings. Savings alone aren't compelling enough.
Local references matter. 'A business down the street' is more persuasive than national brands.
The transition concerns are real—address them proactively with specifics on timeline and support
Ask about their growth plans. Businesses planning to expand have urgent telecom needs.
Contract timing matters. Know when major providers' contracts typically renew in your market.
Bring equipment to the meeting if possible. Seeing is believing.
Follow up with a written proposal within 24 hours of the meeting.
Common Mistakes
Leading with price without understanding their needs first
Not asking about their current setup and pain points
Bashing the current provider too aggressively
Not addressing transition concerns (downtime, number porting)
Forgetting to ask for the bill—you need it for accurate comparisons
Overpromising on savings without seeing actual bills
Not following up after the first meeting
Ignoring the influence of office managers and IT contacts
Practice Exercises
Role-play the bill analysis meeting with different current providers
Practice handling the 'I'm locked in a contract' objection
Drill on explaining your transition process in under 60 seconds
Memorize 3-4 local customer success stories with specific savings numbers
Practice calculating savings on the fly with different bill amounts
Rehearse explaining technical features in non-technical language
Tone & Delivery
Consultative and helpful. You're there to save them money, not to sell them something. Be direct about pricing—telecom buyers hate hidden fees and surprises. Match the energy of your prospect—some want all the details, others just want the bottom line. Show genuine interest in their business beyond just the telecom sale.
Scripts Are Just Words Without the Reps
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