Scripts/Staffing

Staffing Sales Cold Calling Script

Staffing sales cold calling script for staffing agencies doing business development.

Conversion Rate
7%
Avg Duration
3-4 minutes
Dials/Appt
14-18 dials
Best Time
Tuesday-Thursday, 8am-10am or 3pm-5pm

1The Opener

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_company}}. I'm reaching out to {{prospect_title}}s in the {{industry}} space because {{market_hook}}.

Do you have just a minute? I wanted to see if you're experiencing any hiring challenges.

2Discovery & Pitch

Perfect. Let me ask—how are you currently handling your {{staffing_need}}? Are you using agencies, direct hiring, or a mix?

[LISTEN]

[If struggling:] I hear that a lot right now. The talent market is tough. We specialize in {{specialty}} and have been able to help companies like {{reference_company}} fill {{specific_positions}} in {{timeframe}}. Would it be worth a conversation about your needs?

[If using agencies:] Who are you working with? [Listen] And are you happy with the quality and speed? [Listen] We do things differently—{{differentiator}}. Would a second option be valuable?

[If handling internally:] How's that working out? Are you finding the talent you need? [Listen] We help companies supplement their internal efforts, especially for hard-to-fill roles. Would that kind of partnership be useful?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I understand. But can I ask—is that because business is slow, or because you've given up finding good people? [Listen] Either way, I'd love to stay in touch. When do you anticipate hiring again?

4Closing Options

Would {{day}} at {{time}} work for a quick call about your needs?

Let me send you some profiles of candidates we have available. What roles are you looking to fill?

I'd love to understand your hiring challenges better. When works for a brief conversation?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.

I'm reaching out to {{prospect_title}}s in the {{industry}} space because {{market_hook}}.

I'd love to see if we can help with your staffing needs. Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{your_company}}Your staffing company
{{prospect_title}}Their title
{{industry}}Their industry
{{market_hook}}Market condition hook
{{staffing_need}}Their staffing need
{{specialty}}Your specialty
{{reference_company}}Reference company
{{specific_positions}}Specific positions filled
{{timeframe}}Timeframe for filling
{{differentiator}}What makes you different
{{fee_range}}Your fee range
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone

Perfect For

  • Staffing agencies doing sales outreach
  • Specialty staffing firms
  • IT staffing companies

Not Ideal For

  • Generalist agencies without niche
  • Markets with low unemployment

Pro Tips

Know the talent market in their industry

Lead with their pain, not your services

Have candidate profiles ready

Common Mistakes

Not asking about their current challenges

Being too generic

Not differentiating from other agencies

Practice Exercises

1

Practice discussing market conditions

2

Role-play the 'we have agencies' objection

Tone & Delivery

Consultative and market-aware. You understand their industry's talent challenges.

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