Staffing Sales Cold Calling Script
Staffing sales cold calling script for staffing agencies doing business development.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. I'm reaching out to {{prospect_title}}s in the {{industry}} space because {{market_hook}}.
Do you have just a minute? I wanted to see if you're experiencing any hiring challenges.2Discovery & Pitch
Perfect. Let me ask—how are you currently handling your {{staffing_need}}? Are you using agencies, direct hiring, or a mix?
[LISTEN]
[If struggling:] I hear that a lot right now. The talent market is tough. We specialize in {{specialty}} and have been able to help companies like {{reference_company}} fill {{specific_positions}} in {{timeframe}}. Would it be worth a conversation about your needs?
[If using agencies:] Who are you working with? [Listen] And are you happy with the quality and speed? [Listen] We do things differently—{{differentiator}}. Would a second option be valuable?
[If handling internally:] How's that working out? Are you finding the talent you need? [Listen] We help companies supplement their internal efforts, especially for hard-to-fill roles. Would that kind of partnership be useful?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I understand. But can I ask—is that because business is slow, or because you've given up finding good people? [Listen] Either way, I'd love to stay in touch. When do you anticipate hiring again?
4Closing Options
Would {{day}} at {{time}} work for a quick call about your needs?
Let me send you some profiles of candidates we have available. What roles are you looking to fill?
I'd love to understand your hiring challenges better. When works for a brief conversation?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
I'm reaching out to {{prospect_title}}s in the {{industry}} space because {{market_hook}}.
I'd love to see if we can help with your staffing needs. Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{your_company}}Your staffing company{{prospect_title}}Their title{{industry}}Their industry{{market_hook}}Market condition hook{{staffing_need}}Their staffing need{{specialty}}Your specialty{{reference_company}}Reference company{{specific_positions}}Specific positions filled{{timeframe}}Timeframe for filling{{differentiator}}What makes you different{{fee_range}}Your fee range{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phonePerfect For
- Staffing agencies doing sales outreach
- Specialty staffing firms
- IT staffing companies
Not Ideal For
- Generalist agencies without niche
- Markets with low unemployment
Pro Tips
Know the talent market in their industry
Lead with their pain, not your services
Have candidate profiles ready
Common Mistakes
Not asking about their current challenges
Being too generic
Not differentiating from other agencies
Practice Exercises
Practice discussing market conditions
Role-play the 'we have agencies' objection
Tone & Delivery
Consultative and market-aware. You understand their industry's talent challenges.
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