Retirement Planning Cold Calling Script

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_company}}. I specialize in helping people who are {{life_stage}} make sure they're on track for retirement.

Do you have just a minute? I'm not trying to sell you anything—I just want to see if it makes sense to have a conversation about your retirement goals.

Perfect. Let me ask—have you thought about when you'd like to retire and what that might look like for you?

[LISTEN carefully]

[If they have a plan:] That's great that you're thinking about it. Do you feel confident you're on track, or are there things you're worried about? [Listen] A lot of people I talk to have similar concerns. What I do is help people stress-test their plans and find ways to optimize. Would a second opinion be valuable?

[If no clear plan:] You're not alone—many people haven't had time to think it through. Here's why it matters: the decisions you make in your 50s and 60s have a huge impact on your retirement lifestyle. I help people get clarity on where they stand and what they need to do. Would it be worth 30 minutes to explore that?

[If close to retirement:] That's exciting—you're almost there. The transition into retirement is actually the most critical time to get advice. There are Social Security timing strategies, tax planning moves, and income planning decisions that can make a big difference. Would you be open to a conversation about optimizing your situation?

Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.

I help people who are {{life_stage}} make sure they're on track for the retirement they want.

I'd love to offer you a complimentary retirement readiness check.

Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!