Scripts/Technology

Phone System Cold Calling Script

Business phone system cold calling script with proven objection handlers. Book more demos for VoIP and UCaaS solutions.

Conversion Rate
7%
Avg Duration
5-7 minutes
Dials/Appt
35-45 dials
Best Time
Tuesday-Thursday, 9am-11am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses modernize their phone systems—cutting costs while adding features like mobile apps and video conferencing. Is this something your company has been looking at?

2Discovery & Pitch

Appreciate you taking the call. Most businesses I talk to are either paying too much for outdated phone systems or dealing with reliability issues that frustrate customers and staff.

[LISTEN for their current pain points]

That's a common challenge. Our cloud phone system eliminates {{pain_point}} while typically saving businesses 30-50% on their monthly phone bill.

We recently helped {{similar_company}} reduce their telecom costs from $2,500 to $1,100/month while adding features their old system couldn't provide.

[PAUSE]

Would it make sense to schedule a quick call where I can do a cost comparison based on your current setup? I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I understand. Most contracts have early termination clauses, and often the monthly savings pay off the termination fee in a few months. When does your contract end, and would you like me to do a savings analysis anyway?

4Closing Options

Let me pull together a cost comparison based on your current bill. Can you share a recent telecom invoice?

I'd love to schedule a 15-minute demo showing exactly how this would work for your team. Does {{day}} work?

Would it help to speak with a similar-sized company that recently made the switch?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses reduce phone costs by 30-50% while adding modern features like mobile apps and video. I'd love to show you what your savings could look like. My number is {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your phone system company
{{pain_point}}Specific phone issue mentioned
{{similar_company}}Relevant case study
{{phone_number}}Your callback number

Perfect For

  • VoIP providers
  • UCaaS vendors
  • Business phone system resellers
  • Telecom companies
  • IT service providers

Not Ideal For

  • Single-person businesses
  • Companies with brand new phone systems
  • Highly regulated industries requiring on-premise

Pro Tips

Lead with cost savings—it's the universal motivator

Ask about their current pain with phones early

Mention mobile/remote work capabilities

Offer to analyze their current phone bill

Common Mistakes

Getting too technical too fast

Not addressing reliability concerns

Ignoring the IT decision-maker

Underestimating switching anxiety

Practice Exercises

1

Practice the cost comparison pitch

2

Role-play IT objection handling

3

Rehearse reliability and uptime discussions

4

Practice transitioning to a bill analysis offer

Tone & Delivery

Professional and value-focused. Phone systems are commoditized, so focus on the business impact—cost savings, reliability, and modern features. Don't get caught in feature wars.

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