Personal Injury Cold Calling Script
The exact personal injury intake cold calling script that converts 9% of conversations to consultations. Includes empathetic openers, insurance objection handlers, and tips from top legal intake specialists.
1The Opener
Hi, is this {{prospect_name}}?
{{prospect_name}}, my name is {{your_name}} and I'm calling from {{your_firm}}. I understand you may have been in an accident recently—is that right?
[If yes, continue. If no, apologize and end call professionally.]
I'm so sorry to hear that. How are you feeling? Are you doing okay?
[LISTEN - Show genuine concern. Let them talk about their situation.]
I appreciate you sharing that. The reason I'm calling is because our firm helps people who've been injured in accidents just like yours. We've helped hundreds of accident victims get the compensation they deserve—and I wanted to see if you've had a chance to speak with an attorney yet.2Discovery & Pitch
Have you spoken with any attorneys about your case?
[LISTEN - Determine if they're already represented or shopping around]
[If not represented yet:]
I understand—it's a lot to deal with after an accident. You're probably focused on recovering and the last thing you want to think about is legal stuff. But here's the thing: the insurance company is already building their case. They have attorneys working for them right now, figuring out how to pay you as little as possible.
Can I ask you a few questions about what happened?
[LISTEN - Gather basic facts: date, location, type of accident, injuries, medical treatment]
Thank you for sharing that. Based on what you've told me, you may have a case. Here's what I'd like to do: I'd like to set up a free consultation with one of our attorneys. It's completely confidential, there's no obligation, and you don't pay us anything unless we win your case.
During the consultation, the attorney will:
- Review the details of your accident
- Explain your legal rights and options
- Answer any questions you have
- Give you an honest assessment of what your case might be worth
The consultation usually takes about {{consultation_duration}} and can be done {{consultation_format}}.
Would {{day}} at {{time}} work for you, or would {{alternate_day}} be better?
[BOOK THE APPOINTMENT]
Perfect. I'm going to send you a confirmation with the attorney's name and contact information. What's the best email address for you? And just so we have it on file, what's the best phone number to reach you?
One last thing—the sooner we can review your case, the better. Evidence can disappear, witnesses forget details, and there are deadlines for filing claims. So please try to make that appointment if you can.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I understand, and I respect that. I do want you to know that you have the right to a second opinion and the right to change attorneys at any time if you're not satisfied. Is there anything about your current representation you're unhappy with? [If they express concern...] If you ever want to explore your options, we'd be happy to speak with you. Can I at least send you our information in case things change?
4Closing Options
Would {{day}} at {{time}} work for a free consultation, or is {{alternate_day}} better for your schedule?
Let me set you up with one of our attorneys for a free case review. I have an opening on {{day}} at {{time}}. Does that work?
I can have an attorney call you back today if you're available. What time works best?
We can do the consultation by phone if that's easier for you. When would be a good time to talk?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} calling from {{your_firm}}.
I understand you may have been in an accident recently, and I'm calling to see if you've had a chance to speak with an attorney about your rights.
Our firm offers free, no-obligation consultations for accident victims, and we only get paid if we win your case.
Please give me a call back at {{your_phone}} when you get a chance. Again, that's {{your_phone}}.
I hope you're recovering well, and I look forward to speaking with you.Variables to Customize
{{prospect_name}}The potential client's name{{your_name}}Your first name (intake specialist){{your_firm}}Your law firm name{{area}}Geographic area you serve{{years_in_business}}How long the firm has been practicing{{recovery_amount}}Total amount recovered for clients{{consultation_duration}}How long the consultation takes (15-30 minutes){{consultation_format}}In-person, phone, or video options{{day}}Your first suggested consultation day{{time}}Your first suggested consultation time{{alternate_day}}Your backup consultation day{{your_phone}}Your callback phone numberPerfect For
- Personal injury law firm intake specialists
- Legal marketing companies generating PI leads
- Law firms following up on web form submissions
- Intake teams handling inbound accident leads
- Legal answering services qualifying PI leads
- Mass tort law firms identifying potential claimants
Not Ideal For
- Cold calling random people not involved in accidents
- Areas where attorney solicitation is restricted by state bar rules
- Firms without proper compliance and ethics oversight
- Non-contingency fee arrangements
- Attorneys wanting to handle intake themselves (this is for staff)
Pro Tips
Empathy first, always. These people are hurt and stressed. Lead with concern, not sales.
Listen more than you talk. Let them tell their story. Take detailed notes.
Never promise outcomes. Say 'you may have a case' not 'you definitely have a case.'
Know your state's statute of limitations and mention urgency appropriately.
Be aware of bar rules on solicitation. Make sure your outreach is compliant.
Follow up quickly. Injured people often sign with whoever responds first.
Document everything. Good intake notes help the attorney prepare.
Screen for red flags: pre-existing injuries, attorney represented at the scene, etc.
Common Mistakes
Being too aggressive or 'salesy' with injured people
Making promises or guarantees about case outcomes
Not asking enough qualifying questions about the accident and injuries
Forgetting to collect complete contact information
Not explaining the contingency fee arrangement clearly
Ignoring signs that they're already represented (ethics violation)
Not documenting the conversation thoroughly
Failing to create urgency around evidence preservation and deadlines
Practice Exercises
Role-play with colleagues playing difficult or emotional callers
Practice active listening—summarize what you heard and confirm
Drill on qualifying questions until they feel natural, not interrogating
Rehearse explaining contingency fees in simple, clear language
Practice handling the 'I'm already represented' objection carefully
Role-play urgency without sounding pushy
Tone & Delivery
Warm, empathetic, and professional. You're talking to someone who's been through trauma. Slow down your speech. Use their name. Acknowledge their pain. Never pressure them—guide them. Your job is to help them understand their options, not to close a sale. If the conversation feels adversarial, you're doing it wrong. Be the helpful person they wish the insurance company was.
Scripts Are Just Words Without the Reps
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