Gym Membership Cold Calling Script

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{gym_name}}. I'm reaching out because {{reason_for_call}}.

Do you have just 30 seconds? I wanted to see if getting in shape is something you've been thinking about.

Perfect. Let me ask—do you currently have a gym membership, or have you been thinking about getting more active?

[LISTEN]

[If no membership:] That's actually why I'm calling. A lot of people want to get in shape but haven't found the right gym. What's been holding you back? [Listen] We hear that a lot. Here's what makes us different—{{differentiator}}. Would you be interested in a free tour and trial workout?

[If has membership elsewhere:] That's good—you're already committed to fitness. Are you happy with your current gym? [Listen] We offer {{competitive_advantage}}. Would it be worth checking us out? We're running a {{current_special}} right now.

[If lapsed:] I get it—life gets busy. What made you stop going? [Listen] We're actually designed to help people like you get back on track. We offer {{support_feature}}. Would a fresh start be appealing?

Hi {{prospect_name}}, this is {{your_name}} with {{gym_name}}.

I'm calling because {{reason_for_call}}, and I wanted to invite you in for a free tour and trial workout.

Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!