Executive Coaching Cold Calling Script
Executive coaching cold calling script for coaches targeting business leaders.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}}. I'm an executive coach who works with {{target_executives}} to help them {{main_benefit}}.
Do you have just a minute? I'm not trying to sell you anything—I wanted to see if there's a conversation worth having.2Discovery & Pitch
Perfect. Let me ask you directly—what's your biggest challenge as a leader right now?
[LISTEN carefully—this is key]
[If they share:] That's a common challenge at your level. I've worked with executives facing similar situations, and {{relevant_insight}}. Would it be valuable to explore that further?
[If they don't share:] I understand—you probably get a lot of calls. Here's why I'm reaching out: most executives at your level are dealing with {{common_challenge}}. If that resonates at all, I'd love to have a conversation. No pitch—just an exchange of ideas. Would that be worthwhile?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I hear that from a lot of successful executives. But consider this: the best athletes in the world have coaches. It's not about needing help—it's about having someone who can help you see blind spots and accelerate growth. Would a no-obligation conversation change your mind?
4Closing Options
Would {{day}} at {{time}} work for a complimentary strategy session?
Let's do a brief call to see if there's a fit. When works best?
I offer a complimentary coaching session. Would you be open to that?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}}.
I'm an executive coach who works with {{target_executives}} on {{main_benefit}}.
I'd love to have a brief conversation to see if there's value I can add. Call me back at {{your_phone}}. Again, {{your_phone}}.Variables to Customize
{{prospect_name}}Executive's name{{your_name}}Your name{{target_executives}}Who you work with{{main_benefit}}Main benefit you provide{{relevant_insight}}Relevant insight for their challenge{{common_challenge}}Common challenge executives face{{your_credentials}}Your credentials{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phonePerfect For
- Executive coaches doing outreach
- Leadership coaches targeting C-suite
- Coaches with corporate experience
Not Ideal For
- New coaches without track record
- Coaches without executive experience
Pro Tips
Call early morning when executives are preparing
Lead with questions, not pitches
Offer complimentary sessions
Common Mistakes
Being too salesy
Not asking about their challenges
Not having relevant experience
Practice Exercises
Practice asking about their challenges
Role-play the 'I don't need a coach' objection
Tone & Delivery
Peer-level and curious. You're an advisor, not a vendor.
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