Scripts/Professional Services

Executive Coaching Cold Calling Script

Executive coaching cold calling script for coaches targeting business leaders.

Conversion Rate
4%
Avg Duration
4-5 minutes
Dials/Appt
25-30 dials
Best Time
Tuesday-Thursday, 7am-9am or 4pm-6pm

1The Opener

Hi, is this {{prospect_name}}?

Great! This is {{your_name}}. I'm an executive coach who works with {{target_executives}} to help them {{main_benefit}}.

Do you have just a minute? I'm not trying to sell you anything—I wanted to see if there's a conversation worth having.

2Discovery & Pitch

Perfect. Let me ask you directly—what's your biggest challenge as a leader right now?

[LISTEN carefully—this is key]

[If they share:] That's a common challenge at your level. I've worked with executives facing similar situations, and {{relevant_insight}}. Would it be valuable to explore that further?

[If they don't share:] I understand—you probably get a lot of calls. Here's why I'm reaching out: most executives at your level are dealing with {{common_challenge}}. If that resonates at all, I'd love to have a conversation. No pitch—just an exchange of ideas. Would that be worthwhile?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I hear that from a lot of successful executives. But consider this: the best athletes in the world have coaches. It's not about needing help—it's about having someone who can help you see blind spots and accelerate growth. Would a no-obligation conversation change your mind?

4Closing Options

Would {{day}} at {{time}} work for a complimentary strategy session?

Let's do a brief call to see if there's a fit. When works best?

I offer a complimentary coaching session. Would you be open to that?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}}.

I'm an executive coach who works with {{target_executives}} on {{main_benefit}}.

I'd love to have a brief conversation to see if there's value I can add. Call me back at {{your_phone}}. Again, {{your_phone}}.

Variables to Customize

{{prospect_name}}Executive's name
{{your_name}}Your name
{{target_executives}}Who you work with
{{main_benefit}}Main benefit you provide
{{relevant_insight}}Relevant insight for their challenge
{{common_challenge}}Common challenge executives face
{{your_credentials}}Your credentials
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone

Perfect For

  • Executive coaches doing outreach
  • Leadership coaches targeting C-suite
  • Coaches with corporate experience

Not Ideal For

  • New coaches without track record
  • Coaches without executive experience

Pro Tips

Call early morning when executives are preparing

Lead with questions, not pitches

Offer complimentary sessions

Common Mistakes

Being too salesy

Not asking about their challenges

Not having relevant experience

Practice Exercises

1

Practice asking about their challenges

2

Role-play the 'I don't need a coach' objection

Tone & Delivery

Peer-level and curious. You're an advisor, not a vendor.

Explore More

Scripts Are Just Words Without the Reps

We make thousands of calls every week. Let us handle the prospecting while you close deals.

Book Your Strategy Call